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Accelerating Workday to the global enterprise boardroom

Workday’s software literally makes the wheels of business turn. In order to drive business growth, Workday needed to shift decision-maker awareness to drive deeper consideration for their services.

We identified that Workday was perceived as an ‘outsider’ to the core competitive set due to the brand strengths of their competitors within key customer groups. This cultural hurdle hindered Workday’s ability to engage with their target audience and subsequently drive consideration.

We set out to drive fame for Workday through deeper and broader customer connections by:

  • Developing a media strategy focussed on forging bold cultural connections beyond the traditional work environment
  • Identifying relatable and culturally resonant touchpoints including high-profile sponsorship opportunities with Formula 1, Borussia Dortmund (BVB), and the Super Bowl
  • Aligning media touchpoints around sponsorship activations to supercharge impact
  • Connecting impactful media activations to demand generation strategies

View More Dentsu B2B Case studies ->

Foot Locker

Foot Locker is always looking for new ways to innovate and improve the shopping experience for its customers. As a result, the brand asked dentsu gaming to integrate a new augmented reality feat...

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U.S. Pharmaceutical Manufacturer

From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature. ​

Read more

DENTSU CREATIVE China: KFC Re:Store

KFC is the largest and most successful restaurant brand in China. Launched in 1987, the brand has grown to encompass over 9,000 stores in 1,600 cities. A steady stream of innovation has kept the...

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Suraksha Ka Teeka

As per the Global Fund 2020-22 Report, Malaria is one of the major public health problems in India. With children 5 times more vulnerable to this disease, their cases were witnessing a sudden ou...

Read more

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Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.