The network designed for what's next

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

We know people better than anyone else

We know people better than anyone else

With consumer intelligence at the heart of everything we do, we help brands win, keep and grow their best customers across all elements of the marketing mix. Through radical collaboration, we make insight a reality that moves businesses forward. 

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In a world of complexity, we offer simplicity through consistent, world-class services and integrated solutions.
Instinctive generosity is what guides us. That’s why we develop research and analysis that leads debate in the industry.

Attention Economy 2023

Building on findings from a 2018 global study, consumer attention is a form of generosity from individuals and needs to be valued by marketers. Attention and awareness are not the same thing. Brains are built to suppress non-critical information to react to what is highly important to us.

The latest 2023 Attention Economy consumer report from dentsu Canada uncovers consumers’ mindset and ability to place attention upon content in specific individual and societal conditions and provides marketers a series of recommendations on how they may want to reframe their ads and messaging to better command consumers’ attention.

And so, what motivates Canadians to buy? COMPASSION.

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Attention Economy Report Cover