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Dentsu Canada recognized as a 2024 Toronto Top Employer

“We believe in using modern creativity and marketing practices in ways that add to our culture, improve society and can lead to inventing a better future.”

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The chatter...

LBB: IKEA Canada helps you recreate Doja Cat's Met Gala look

Carat and Dentsu Creative Canada collaborated with IKEA Canada to share affordable inspirations to emulate the artists’ daring look

A2C: Dimitra Georgakis joins the A2C board of directors

The Association of Creative Communications Agencies (A2C) announced nominations to its board of directors

LBB: How Jordan Doucette is pushing for bigger and better

Why she has a raging case of optimism for the future.

Campaign: Doucette named Dentsu Creative Canada president

Her promotion comes on the heels of a highly successful awards season for the two-year-old network

LBB: Subway Chef Brings World Flavours to Canada with Glo...

Spot from Dentsu Canada follows the chef on a mission to reintroduce international flavours to Canadians

Protectio: dentsu Canada Local Media Day

How dentsu Canada is educating its team about the changing media landscape

Campaign: Carat leads in COMvergence new business report

Carat led all Canadian media agencies with more than $72 million in new business billings in 2023

LBB: Tag officially opens its doors in Canada

Andrea Flanders leads growth initiatives from Toronto office

LBB: Positioning dentsu Canada as a Catalyst of Compassion

Stephen Kiely discusses his aims for 2024, and why emphasising compassion, addressing social exclusion and tackling the polarising media landscape are the keys to the kingdom

The Current Report Podcast x Jennifer Lewis

Jennifer Lewis joins The Current Report to explore how changing demographics in Canada influence advertisers' strategies.

MiC: Four leaders on how far the industry has come

MiC talks with Sarah Thompson, Jennifer Lewis to get their opinion on diversity and inclusion in the marketing sector.

Strategy: Subway Canada sets up blind dates

The QSR is looking to connect with younger audiences who are experiencing dating-app fatigue.

LBB: Dentsu Creative Canada Hits the Ground Winning in 2024

Jordan Doucette credits the momentum in Canada to the laser focus on Modern Creativity

MiC: A new Heinz campaign is with you while you wait

Smart contextual ad placements help drive home the lengths ketchup fans will go to for their favourite condiment.

Strategy: Scottie Barnes, Chris Boucher drive lift in Sub...

The Toronto Raptors trade basketballs for bowling lanes in the QSR's campaign.

Strategy: New beginnings, new bonds with Canada’s newcomers

Brands have an opportunity to foster lifelong relationships

MiC: IKEA’s first-ever live stream on Twitch a success

The retailer and agency Carat ran a live-stream in which gaming influencer Bawkbasoup toured an IKEA store at night

The One Show: Jordan Doucette named 2024 jury member

Dentsu Creative Chief Creative Officer, Jordan Doucette, to join 2024 The One Show Film & Video jury

MiC: Preview Review: Carat, Publicis Media

Media in Canada interviews Jennifer Lewis to get their take on what we can expect for 2024.

National Post: Local news 'matters to people'

The National Post is holding conversations with leaders of Canada’s largest agencies on the fast-changing fundamentals. 

MiC: Media execs react to Bill C-18 agreement

Executives express cautious optimism about the deal reached between Google and the federal government.

LBB: Embracing the call for true Indigenous Reconciliation

VP of diversity, equity and inclusion, Marème Touré, discusses the launch of the agency’s Reconciliation Action Plan, and why it’s crucial to not rush a process like this

Strategy: Kraft gets to the bottom of peanut butter jars

Carat client, Kraft, is making leftover scraps scannable in new AI-driven Skip promo.

MiC: Billings growth projected for Canada's top six shops

Carat ranks amongst the top in billings growth for Canada’s major media agency networks.

Strategy: The dual benefits of global reach and local touch

Dentsu Health Canada brings brands domestic expertise, international intel and resources.

CMA Awards: Dentsu Creative wins big with F#cking Old

Taking home a total of 11 awards for F#cking Old, Inflation Cookbook and GM LIVE

ADCC: Dentsu Creative recognized amongst Canada's best

Dentsu Creative take home 3 Gold

LBB: Certified Service's Winter campaign brings joy

Dentsu Creative launches TikTok winter tire campaign for Chevrolet, Buick, and GMC Certified Service.

The Pivot Podcast: Supporting Local Media

It's more important than ever to really consider what kind of world we are creating, and how we are supporting Canadian owned and operated media, especially local news.

The Message: GM Certified Service dances onto TikTok

Dentsu Creative ECD, Ryan Egan gives a behind the scenes look at the made for TikTok campaign. 

IT World: Dentsu releases 2024 media trends report

Now in its 14th year, this report highlights key trends that Dentsu expects will shape tech in 2024. 

Punk CX: attention = engagement

Walter Flaat talks about what brands should be doing in order to be able to deliver a more thoughtful, empathetic and inclusive experience.

CMA: Our commitment towards Indigenous Reconciliation

We want to be champions for a corporate Canada that recognizes and values First Nations, Inuit and Métis histories, cultures and knowledges.

MiC: 2024 Media Trends Report focused on AI, integrity

Sarah Thompson gives MiC a Canadian hot take on the agency's annual global rundown of what to expect in the year ahead.

Strategy: Dentsu win Strategy Awards Grand Prix

Dentsu Creative turns heads at the 2023 Strategy Awards nabbing 4 Gold and 1 Grand Prix

MiC: Carat, OMD and UM top COMvergence ranking for Canada

Dentsu topped the list of media networks, thanks in part to Carat’s win of the Telus Mobile business.

National Post: How marketers can reach Gen Z parents

Dentsu Canada and The Culture Bureau on how to help Gen Z parents: 'They want to be seen. They don’t want to be sold to'

The Globe & Mail: Nine to Five

Dentsu Canada's Chief People Officer, Carolyn Meacher shares her perspective

MiC: 2023 Media Leader of the Year nominee, Sarah Thompson

Thompson is launching new planning tools, building out a leadership team and improving employee engagement scores.

MiC: Dentsu launches generative AI tool for paid search

The new platform saves time and money for paid search practitioners while also assisting with ad copy development.

National Post: Dentsu CEO extols the ‘power of compassion...

First in a series of National Post conversations with leaders of Canada’s largest media agencies on where the business is going next

MiC: The value of local media from the perspective of mar...

Sarah Thompson on why local media is important for marketing investments and the industry's transformation.

Strategy: Dentsu Creative makes a wave of appointments

An ECD team and new chief client officer are among the hires and promotions made across departments.

IT World Canada: The Attention Economy with Walter Flaat

In the age of dwindling consumer attention, how can marketers cope?

Radio-Canada: L’IA au secours du gaspillage alimentaire

ChatGBT, un robot conversationnel doté d’une intelligence artificielle fait aussi des  services qui nous promettent d’économiser en alimentation. 

LBB: Cannes Contenders: Dentsu’s 9 picks

Dentsu tells LBB about the pieces it hopes will deliver a Cannes Lion, from across the network

MiC: Dentsu Media adds Lina Alles and Paul Reilly

Alles joins Amplifi to continue evolving its trading capabilities, while Reilly will head up Carat's recently won Telus account.

MiC: Ad growth may be better than expected: Dentsu

The company's latest forecast also suggests digital spending will slow down in the coming years.

MiC: ‘Right time, right message’ is not enough

Dentsu's latest examination of the "attention economy" finds there needs to be more consideration of humanity to truly drive awareness.

LBB: 5 minutes with…. Jordan Doucette

The Dentsu Creative Canada CCO on supporting other women to get to the top, advice she would have given her past self, and why

Grenier aux Nouvelles: Jems, c'est pour tout le monde

Parlons sexe, mais cette fois-ci, c’est avec vos grands-parents. 

LBB: SkipTheDishes launches AI-powered grocery shopping tool

The campaign was created and produced by Dentsu Creative and aims to provide Canadians with options that are equal parts healthy and affordable

Grenier aux Nouvelles: Femme inspirante: Dimitra Georgakis

Le travail d’équipe m’allume. J’aime échanger, cocréer, le questionnement et la victoire en équipe; il n’y a rien de meilleur!

The Message: IKEA recreates beloved spot for TikTok debut

IKEA Canada has a stated goal of becoming a circular business by 2030, an idea that apparently extends to its advertising.

Strategy: Unlock a year’s worth of Armstrong shredded che...

The brand's new promotion is looking to drive excitement for its new shredded cheese product that includes real bacon.

HR Reporter: Racism, sexism 'rampant' at work: Study

'This has a direct impact on retention, recruitment, productivity'

The Message: RBC delivers an emotional welcome to new Can...

“New can feel like home,” an ad campaign that introduces new Canadians to RBC’s “Newcomer Advantage.”

LBB: Why Subway designed a fanny pack

Dentsu Canada’s Jordan Doucette and Subway Canada’s Lisa Mazurkewich on expanding the ‘Yesway’ platform

Strategy: Shortlist announced for 2023 Strategy Awards

Dentsu Creative among the year's best strategic planning work

The Message: Subway makes a footlong fashion statement

Subway this week launched “Footlong Fanny Packs” to mark National Sandwich Month.

Contagious: Canadian food delivery service uses data to h...

Inflation Cookbok, an innovative grocery shopping tool — from SkipTheDishes and Dentsu Creative Canada — recommends recipes based on ingredient price drops, to help Canadians source affordable and ...

LBB: RBC Celebrates the courage of starting a new life

Dentsu Creative campaign supports newcomers embracing a new start in Canada

Pharmacy Times: The not so new role of Pharmacists

dentsu Health: Pharmacists are critically important in care delivery