The people of dentsu Canada dream big and re-imagine the future of our work and industry. See what they have to say.
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Dentsu Canada recognized as a 2025 Toronto Top Employer
“We believe in using modern creativity and marketing practices in ways that add to our culture, improve society and can lead to inventing a better future.”
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The chatter...
MiC: Upfronts 2025: WBD shares details of new ad solutions
Adele Lettau, VP of investment and activation at Dentsu, reports on Warner Bros. Discovery’s Upfront presentation
LBB: Dentsu Creative is like a Michelin Star restaurant
Ari Elkouby speaks to LBB about his decision to join, utilising the network’s deep bench to foster strong work, and carving out a white space in the market
MiC: Why DQ Canada is betting on Twitch
DQ Canada has teamed up with dentsu X to launch its first-ever Twitch campaign, targeting younger gamers and fast food enthusiasts.
Strategy: Ari Elkouby dishes on connected commerce, sport...
Elkouby tells strategy, commerce and creative commerce is a “fascinating, interesting field” that hasn’t been given its creative due.
Campaign: Ari Elkouby joins Dentsu as new CCO
Ari speaks to Campaign's Chris Powell on his arrival at Dentsu Creative
LBB: How Account Management Is Evolving in 2025
Natalie Tom-Yew shares her perception on the state of account management, and breaks down why the role is more important now than ever before
Le Grenier: Local creatives weigh in on the best of Super...
Dentsu Creative ACD Karl Ouellette chimes in on his favorite Super Bowl ad
BNN Bloomberg: Celebrities shine in Super Bowl ads
Kevin McHugh, Chief Strategy Officer, Dentsu Creative, talks about Super Bowl ad trends and the excitement generated by celebrities in game day ads
Globe & Mail: This year’s must-see ad spot
There are three things that every successful campaign has in common. They are memorable, they are meaningful, and they are motivating.
MiC: Pandora consolidates its global media account with D...
Pandora extends relationship with Carat Canada
Campaign: Dentsu Creatives bolsters creative leadership
Dentsu Creative Canada has promoted Kevin McHugh to chief strategy officer and formally introduced Stephanie Gyles as vice-president of strategy.
Campaign: Saunders departs Starcom to lead dentsu’s media...
"If I can’t be open to change, how am I going to lead change?"
MiC: Christine Saunders joins dentsu Canada
Industry veteran Christine Saunders has been appointed to Dentsu Media’s Canadian leadership team.
Media in Canada: The Toronto Star debuts Tropicana-sponso...
Tropicana, the lead sponsor of the magazine, worked with Dentsu X to craft "Taylor-made" content.
Strategy: The CDIC is working hard to improve financial l...
CDIC launched an integrated campaign to promote its role in protecting Canadians’ funds amid Financial Literacy Month.
LBB: What Patrick Hounsell and Stephen Kiely's new appoin...
The newly-announced Dentsu Canada and Tag Americas CEOs share their goals for the respective positions
Campaign: Dentsu shakeup see Kiely move to Tag, Hounsell ...
Hounsell’s experience in performance media, data, technology, CRM and retail media cited as key reasons for his promotion
Media in Canada: Dentsu Canada and Optable launch Merkury
Merkury lets users manage their own IDs, connect data across different sites and marketing tools, and link to media on any platform in real time.
LBB: Honda Canada brings Halloween fun with limited-editi...
This trick or treat season Honda Canada is upping the Halloween factor on 15 driveways across Canada with three limited edition Carstumes
LBB: Subway Canada and Toronto Raptor Scottie Barnes Sati...
Campaign from Dentsu Creative Canada commemorates the Toronto Raptors 30th anniversary
LBB: LePage Adhesive Campaign Mentors Trades One Step at ...
Campaign by Dentsu Creative aims to become that generational glue
LBB: What Canadian Marketers Should Expect Going Into 2025
Dimitra Georgakis unpacks the network’s annual ‘CMO Report’
Campaign: LandShark hopes to make a splash in Canada
Campaign by dentsu x and The Garden evokes the vacation vibes of Margaritaville, the brand’s inspiration
LBB: Why This Canadian Bank Is Celebrating Temporary Fore...
Dave Federico and Aaron Arellano discuss why its important that newcomers see themselves in this creative
Campaign: 30 under 30
Karishma Wadia makes the list of 30 bright lights, brand builders and groundbreakers who will help shape Canadian advertising for the better
Marketing News Canada: Tracey Johnson makes list of top m...
Tracey excels in enhancing client relationships and fostering growth, contributing to iProspect's recognition for impactful campaigns
LBB: Armstrong Cheese Slices Brings the Flavour with Summ...
Campaign from Dentsu Creative launches the bring your own contest
Campaign: Drumstick invites adults to ungrow up this summer
The campaign by Dentsu Creative shows adults with Drumstick ice cream cones enjoying their summers with child-like joy
LBB: Wildfire AI Tool Gains Momentum with iProspect Strat...
tentree, iProspect and Dentsu Creative Canada continue growth of ground breaking AI tool for early wildfire detection in social media images
Strategy: Dentsu, SkipTheDishes collect Media Lion
In the age of AI – where a gnawing tension exists between humans and tech – being awarded a Gold Lion for creating something that mirrors the “future of media” in an exciting way is the ultimate co...
Strategy: Another Gold for Inflation Cookbook
On Thursday night in Cannes, Canada was recognized for its Creative Strategy prowess
Le mot-clic qui combat les feux de forêt
La vie fait parfois de drôles de couples. Dentsu et le fabricant de vêtements vancouvérois Tentree en forment désormais un
Strategy: Little Canada looks to amplify its tiny offerings
The attraction is looking to grow its audience after launching during the pandemic
LBB: New wildfire detection tool scans social media pics ...
Join the proactive fight against wildfires with the launch of tentree's ground-breaking tool, Following Wildfire.
Marketing News Canada ft. Stephen Kiely
The podcast covers Stephen's origin story, what brands have to watch out for and what agency folks have to consider when moving up in their careers
Women We Admire: The Top Women Leaders of Toronto for 2024
Natalie Tom-Yew, SVP Client Services, Dentsu Creative Canada among the top Toronto leaders
LBB: IKEA Canada helps you recreate Doja Cat's Met Gala look
Carat and Dentsu Creative Canada collaborated with IKEA Canada to share affordable inspirations to emulate the artists’ daring look
A2C: Dimitra Georgakis joins the A2C board of directors
The Association of Creative Communications Agencies (A2C) announced nominations to its board of directors
LBB: How Jordan Doucette is pushing for bigger and better
Why she has a raging case of optimism for the future.
Campaign: Doucette named Dentsu Creative Canada president
Her promotion comes on the heels of a highly successful awards season for the two-year-old network
LBB: Subway Chef Brings World Flavours to Canada with Glo...
Spot from Dentsu Canada follows the chef on a mission to reintroduce international flavours to Canadians
Profectio: dentsu Canada Local Media Day
How dentsu Canada is educating its team about the changing media landscape
Campaign: Carat leads in COMvergence new business report
Carat led all Canadian media agencies with more than $72 million in new business billings in 2023
LBB: Tag officially opens its doors in Canada
Andrea Flanders leads growth initiatives from Toronto office
LBB: Positioning dentsu Canada as a Catalyst of Compassion
Stephen Kiely discusses his aims for 2024, and why emphasising compassion, addressing social exclusion and tackling the polarising media landscape are the keys to the kingdom
The Current Report Podcast x Jennifer Lewis
Jennifer Lewis joins The Current Report to explore how changing demographics in Canada influence advertisers' strategies.
MiC: Four leaders on how far the industry has come
MiC talks with Sarah Thompson, Jennifer Lewis to get their opinion on diversity and inclusion in the marketing sector.
Strategy: Subway Canada sets up blind dates
The QSR is looking to connect with younger audiences who are experiencing dating-app fatigue.
LBB: Dentsu Creative Canada Hits the Ground Winning in 2024
Jordan Doucette credits the momentum in Canada to the laser focus on Modern Creativity
MiC: A new Heinz campaign is with you while you wait
Smart contextual ad placements help drive home the lengths ketchup fans will go to for their favourite condiment.
Strategy: Scottie Barnes, Chris Boucher drive lift in Sub...
The Toronto Raptors trade basketballs for bowling lanes in the QSR's campaign.
Strategy: New beginnings, new bonds with Canada’s newcomers
Brands have an opportunity to foster lifelong relationships
MiC: IKEA’s first-ever live stream on Twitch a success
The retailer and agency Carat ran a live-stream in which gaming influencer Bawkbasoup toured an IKEA store at night
The One Show: Jordan Doucette named 2024 jury member
Dentsu Creative Chief Creative Officer, Jordan Doucette, to join 2024 The One Show Film & Video jury
MiC: Preview Review: Carat, Publicis Media
Media in Canada interviews Jennifer Lewis to get their take on what we can expect for 2024.
National Post: Local news 'matters to people'
The National Post is holding conversations with leaders of Canada’s largest agencies on the fast-changing fundamentals.
MiC: Media execs react to Bill C-18 agreement
Executives express cautious optimism about the deal reached between Google and the federal government.
LBB: Embracing the call for true Indigenous Reconciliation
VP of diversity, equity and inclusion, Marème Touré, discusses the launch of the agency’s Reconciliation Action Plan, and why it’s crucial to not rush a process like this
Strategy: Kraft gets to the bottom of peanut butter jars
Carat client, Kraft, is making leftover scraps scannable in new AI-driven Skip promo.
MiC: Billings growth projected for Canada's top six shops
Carat ranks amongst the top in billings growth for Canada’s major media agency networks.
Strategy: The dual benefits of global reach and local touch
Dentsu Health Canada brings brands domestic expertise, international intel and resources.
CMA Awards: Dentsu Creative wins big with F#cking Old
Taking home a total of 11 awards for F#cking Old, Inflation Cookbook and GM LIVE
ADCC: Dentsu Creative recognized amongst Canada's best
Dentsu Creative take home 3 Gold
LBB: Certified Service's Winter campaign brings joy
Dentsu Creative launches TikTok winter tire campaign for Chevrolet, Buick, and GMC Certified Service.
The Pivot Podcast: Supporting Local Media
It's more important than ever to really consider what kind of world we are creating, and how we are supporting Canadian owned and operated media, especially local news.
The Message: GM Certified Service dances onto TikTok
Dentsu Creative ECD, Ryan Egan gives a behind the scenes look at the made for TikTok campaign.
IT World: Dentsu releases 2024 media trends report
Now in its 14th year, this report highlights key trends that Dentsu expects will shape tech in 2024.
Punk CX: attention = engagement
Walter Flaat talks about what brands should be doing in order to be able to deliver a more thoughtful, empathetic and inclusive experience.
CMA: Our commitment towards Indigenous Reconciliation
We want to be champions for a corporate Canada that recognizes and values First Nations, Inuit and Métis histories, cultures and knowledges.
MiC: 2024 Media Trends Report focused on AI, integrity
Sarah Thompson gives MiC a Canadian hot take on the agency's annual global rundown of what to expect in the year ahead.
Strategy: Dentsu win Strategy Awards Grand Prix
Dentsu Creative turns heads at the 2023 Strategy Awards nabbing 4 Gold and 1 Grand Prix
MiC: Carat, OMD and UM top COMvergence ranking for Canada
Dentsu topped the list of media networks, thanks in part to Carat’s win of the Telus Mobile business.
National Post: How marketers can reach Gen Z parents
Dentsu Canada and The Culture Bureau on how to help Gen Z parents: 'They want to be seen. They don’t want to be sold to'
The Globe & Mail: Nine to Five
Dentsu Canada's Chief People Officer, Carolyn Meacher shares her perspective
MiC: 2023 Media Leader of the Year nominee, Sarah Thompson
Thompson is launching new planning tools, building out a leadership team and improving employee engagement scores.
MiC: Dentsu launches generative AI tool for paid search
The new platform saves time and money for paid search practitioners while also assisting with ad copy development.
National Post: Dentsu CEO extols the ‘power of compassion...
First in a series of National Post conversations with leaders of Canada’s largest media agencies on where the business is going next
MiC: The value of local media from the perspective of mar...
Sarah Thompson on why local media is important for marketing investments and the industry's transformation.
Strategy: Dentsu Creative makes a wave of appointments
An ECD team and new chief client officer are among the hires and promotions made across departments.
IT World Canada: The Attention Economy with Walter Flaat
In the age of dwindling consumer attention, how can marketers cope?
Radio-Canada: L’IA au secours du gaspillage alimentaire
ChatGBT, un robot conversationnel doté d’une intelligence artificielle fait aussi des services qui nous promettent d’économiser en alimentation.
LBB: Cannes Contenders: Dentsu’s 9 picks
Dentsu tells LBB about the pieces it hopes will deliver a Cannes Lion, from across the network
MiC: Dentsu Media adds Lina Alles and Paul Reilly
Alles joins Amplifi to continue evolving its trading capabilities, while Reilly will head up Carat's recently won Telus account.
MiC: Ad growth may be better than expected: Dentsu
The company's latest forecast also suggests digital spending will slow down in the coming years.
MiC: ‘Right time, right message’ is not enough
Dentsu's latest examination of the "attention economy" finds there needs to be more consideration of humanity to truly drive awareness.
LBB: 5 minutes with…. Jordan Doucette
The Dentsu Creative Canada CCO on supporting other women to get to the top, advice she would have given her past self, and why
Grenier aux Nouvelles: Jems, c'est pour tout le monde
Parlons sexe, mais cette fois-ci, c’est avec vos grands-parents.
LBB: SkipTheDishes launches AI-powered grocery shopping tool
The campaign was created and produced by Dentsu Creative and aims to provide Canadians with options that are equal parts healthy and affordable
Grenier aux Nouvelles: Femme inspirante: Dimitra Georgakis
Le travail d’équipe m’allume. J’aime échanger, cocréer, le questionnement et la victoire en équipe; il n’y a rien de meilleur!
The Message: IKEA recreates beloved spot for TikTok debut
IKEA Canada has a stated goal of becoming a circular business by 2030, an idea that apparently extends to its advertising.
Strategy: Unlock a year’s worth of Armstrong shredded che...
The brand's new promotion is looking to drive excitement for its new shredded cheese product that includes real bacon.
HR Reporter: Racism, sexism 'rampant' at work: Study
'This has a direct impact on retention, recruitment, productivity'
The Message: RBC delivers an emotional welcome to new Can...
“New can feel like home,” an ad campaign that introduces new Canadians to RBC’s “Newcomer Advantage.”
LBB: Why Subway designed a fanny pack
Dentsu Canada’s Jordan Doucette and Subway Canada’s Lisa Mazurkewich on expanding the ‘Yesway’ platform
Strategy: Shortlist announced for 2023 Strategy Awards
Dentsu Creative among the year's best strategic planning work
The Message: Subway makes a footlong fashion statement
Subway this week launched “Footlong Fanny Packs” to mark National Sandwich Month.
Contagious: Canadian food delivery service uses data to h...
Inflation Cookbok, an innovative grocery shopping tool — from SkipTheDishes and Dentsu Creative Canada — recommends recipes based on ingredient price drops, to help Canadians source affordable and ...
LBB: RBC Celebrates the courage of starting a new life
Dentsu Creative campaign supports newcomers embracing a new start in Canada
Pharmacy Times: The not so new role of Pharmacists
dentsu Health: Pharmacists are critically important in care delivery