dentsu

Champions for meaningful progress

We are dentsu. In good times and bad, we partner with brands to achieve meaningful progress as a force for growth and good. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

We know people better than anyone else

With consumer intelligence at the heart of everything we do, we help brands win, keep and grow their best customers across all elements of the marketing mix. Through radical collaboration, we make insight a reality that moves businesses forward.

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In a world of complexity, we offer simplicity through consistent, world-class services and integrated solutions.

Instinctive generosity is what guides us. That’s why we develop research and analysis that leads debate in the industry.

Shopper DNA

We identified four overarching themes that will shape the next ten years in terms of consumer behaviour and brand response. Shopper DNA applies these themes to examine how the UK retail sector will change in the next decade and what this means for brands.

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