We are living in the algorithmic era, where AI-driven platforms determine which content gets seen, engaged with, and remembered. To stay relevant and avoid the erosion of consumer trust, brands must move beyond traditional content marketing and embrace data-driven, hyper-personalised marketing that strengthens brand identity and drives customer engagement.

  • Companies with strong brand equity can charge up to 171% more for essentially identical products
  • Each consumer spends on average 400 minutes per day consuming content (Adobe CMO Survey)
  • 31% of brands still struggle with disconnected online and offline experiences (Merkle CX Imperatives: Engagement to Empowerment)
  • Nearly 80% of consumers refuse to do business with brands they don't trust
  • 60% of consumers prefer to buy new products from brands they are familiar with

Our Connected Content solution delivers personalised, high-quality content at scale using AI and deep audience insights, seamlessly integrated with media and analytics tools. We can own the end-to-end production of your creative strategy and content, or set up the infrastructure to manage, produce, and deploy content in-house.

CREATE IT

We’ll own the end-to-end production of brands creative strategy and content, integrating with our experience and media capabilities to execute

MANAGE IT

We can seamlessly integrate with brands martech stack and set up the infrastructure to manage, produce and deploy content in-house.

We help brands both create and manage content ecosystems

By taking a customer-centric approach, our creative expertise meets the demand for ideation and original content creation that is right for your brand and in creative ideation and content delivers on the demand for original content that   will resonates with audiences in a competitive market . Combined with data-driven decisioning, our Connected Content solution helps brands cut through the noise, build genuine connections, and drive measurable impact through two core dimensions.

Our integrated offering brings together the best of dentsu Creative, Tag, Merkle and our partnership with Adobe to deliver always on, omni-channel and optimised content ecosystems that help brands win the moments that matter across audiences, channels and touchpoints. 

Dentsu delivers:

  • Faster time-to-market by accelerating content production and execution
  • Higher marketing return on investment by improving brand equity, customer engagement, and conversion rates
  • Consistent, omnichannel experiences that strengthen brand identity and brand loyalty
  • Better measurement and optimisation with actionable customer behaviour insights to refine and enhance performance

Our dentsu difference

Full-funnel transformation: Connect vertically from dentsu creative ideation to Tag's hyper-relevant content, powered by Merkle's seamless infrastructure and integrated with omni-channel media activation.

Global Excellence: Tag’s global production hub model has over 2,800 content creators and 400 linguists over 140+ countries, with the capabilities to drive agile delivery and scale at speed

Data-driven moments: Advanced proprietary data, identity and measurement solutions to enable personalisation and optimise performance for maximum engagement.

Power in partnerships: Our strong alliance with Adobe enables us to implement end-to-end content ecosystems,

Automation and AI powered production:  Seamless tech-stack integrations to provide a one-stop solution single content view for all creative production requirements, delivering efficiency and real time insight