Download the Q2 2025 UK Consumer Navigator Report
Explore the latest findings in dentsu’s UK edition of the EMEA Consumer Navigator, created to help marketing leaders understand evolving behaviours, adapt strategies, and act with confidence in a time of economic pressure and consumer change.
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Retail in recalibration: what UK shoppers want now
As the economic mood steadies, UK consumers are redefining what value, trust, and loyalty really mean. Our Q2 2025 Consumer Navigator dives into the drivers of retail behaviour today, and what brands must do to earn attention, action, and advocacy.
Inside the report: behaviour, beliefs and brand choice
This quarter, we spotlight UK shopper attitudes to retail – revealing how people discover, evaluate, and engage with brands across channels. Backed by 1,000 UK adults, we explore shifts in generational loyalty, personalised experiences, and the new expectations shaping convenience, sustainability, and CRM.
Make every retail moment count
From fast commerce to the in-store experience, today’s consumer expects more – and rewards brands who deliver. Download the latest report to uncover the insights that matter and the actions that drive growth in an increasingly competitive retail landscape.
UK consumers are rebalancing – and reshaping the future of retail
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