Interest. Earned.
Explore dentsu’s Financial Services Consumer Navigator 2026, examining how UK consumers use AI, engage with financial creators and decide which providers deserve their consideration - and their trust.
Based on research among 2,000 UK adults, the report explores what happens beyond the first encounter: how AI informs shortlists, where people turn after creator content, and when uncertainty holds decisions back. It also examines the permissions consumers would give providers to offer more personalised help.
Download Interest. Earned. for practical insights into financial services marketing, from earning visibility in AI search to connecting media, creative and customer experience around decisions that matter for growth.
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Checkout Society
Explore dentsu UK's latest UK Consumer Navigator report, Checkout Society, examining how AI, social commerce, retail media and changing consumer expectations are reshaping shopping behaviour.
Based on insights from more than 2,000 UK consumers, the report reveals how people are discovering, evaluating and purchasing products across physical and digital environments, often within the same shopping journey.
Download the report to explore the consumer trends and strategic implications shaping the future of UK retail.
The New Rules of Influence
UK Consumer Navigator Report - Q3 2025
Link to The New Rules of InfluenceUK consumers are rebalancing – and reshaping the future of retail
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Link to UK consumers are rebalancing – and reshaping the future of retail