Consumer sentiment is shifting – and forward-thinking brands are shifting with it.

Navigate change. Respond with clarity. Drive growth.

Explore the latest findings in dentsu’s UK edition of the EMEA Consumer Navigator, created to help marketing leaders understand evolving behaviours, adapt strategies, and act with confidence in a time of economic pressure and consumer change.

Download the Q3 2025 UK Consumer Navigator — Influencer Special

The new rules of influence

Discover how influencers, creators and AI are shaping purchase behaviour in the UK. From the rising power of subscriptions to the role of trust, authenticity, and B2B influencer marketing, this report reveals what drives consumer decisions today – and how brands can turn influence into measurable impact.

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Download the Q3 2025 UK Consumer Navigator — Economic Mindset

The economic mindset

Understand how UK consumers are really feeling about the economy. This report tracks confidence levels across generations, highlights shifting spending priorities, and uncovers where people are cutting back – and where they’re still willing to invest.

Together, these reports give marketing leaders the intelligence to anticipate change, connect more effectively with consumers, and build growth strategies fit for the UK market.

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UK Consumer Navigator Q2 2025

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UK Consumer Navigator Q1 2025

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UK consumers are rebalancing – and reshaping the future of retail

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Gen Z and Financial Services in 2025

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EMEA Consumer Navigator Q3 2025 - Mindset Report

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EMEA Consumer Navigator Q3 2025 - Influencer Report

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