Consumer sentiment is shifting – and forward-thinking brands are shifting with it.

Navigate change. Respond with clarity. Drive growth.

Explore the latest findings in dentsu’s UK edition of the EMEA Consumer Navigator, created to help marketing leaders understand evolving behaviours, adapt strategies, and act with confidence in a time of economic pressure and consumer change.

Download the Q3 2025 UK Consumer Navigator — Economic Mindset

Explore dentsu’s latest UK edition of the EMEA Consumer Navigator, spotlighting how confidence, caution and spending intentions are shifting across generations. Get the intelligence marketing leaders need to navigate uncertainty and unlock growth.

Heads up: Our UK Consumer Navigator - Influencer Special lands on 7 October. Register below to receive it direct to your inbox.

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Retailers and brands, attention: mindset matters more than ever

As the UK grapples with economic uncertainty, consumer attitudes are shifting between caution and optimism, pragmatism and aspiration. The Q3 2025 UK Consumer Navigator — Economic Mindset report explores how spending intentions, emotional priorities, and generational sentiments are evolving - and what that means for your strategy.

Inside Q3: Key themes shaping strategy

  • How value, trust, and financial confidence drive consumer decisions today
  • Generational contrasts: from cautious Boomers to opportunity-seeking Millennials and Gen Z
  • The rising role of purpose, personalisation, and emotional clarity in purchase intent
  • Actions you can take: align brand, media and messaging to resonate where it counts

Adapt strategies, act with clarity, lead with insight

This is the first time we’re publishing two UK editions in one quarter, and we’re not stopping here. Look out for our Influencer Special, landing 7 October, bringing deeper insight into how social influence is reshaping discovery, trust, and conversion.

Register below if you would like us to email you the UK Consumer Navigator Influencer report directly on its release.

UK Consumer Navigator Q2 2025

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