Dentsu B2B‎

Connecting modern business

The values and behaviours of the modern B2B buyer are changing.

To succeed, brands need to navigate challenging and often siloed worlds, to deliver a united experience.

Delivering transformation by using data-fuelled creativity, agility, collaboration and innovation.

Delivering B2B brand experiences that align to audience beliefs and behaviours, at the speed of change.

Creating relationships, fit for today’s culture and the future.

Focusing on outcomes and growth.

Innovating to impact in three ways; impact for business, for people and for society.

The Superpowers Index 2025: How B2B Brands Win In The AI Era

The Superpowers Index is the largest ever systematic study of B2B buying behaviour globally. We have been running it annually since 2021 and, with over 16,000 interviews across 35,000 B2B buying experiences in the databank, it gives us a unique insight into the changing behaviours of B2B buyers.

This year three key trends come to light; getting back to business, the changing face of brand and ease is the new edge.

A client-centric way of working

Our dentsu B2B global teams bring deep subject matter expertise across insight, creative, customer experience management and media. We create integrated teams around our client requirements, all in service of connecting customers, sales and marketing groups.

Our connected growth engine

We deliver transformative growth for our clients using a unique process. Our proprietary index, Superpowers, produces insights that help create business strategies. These are manifested across a number of B2B solutions, all of which are underpinned by data and technology.

Proud partners with iconic B2B brands

We partner with some of the world’s leading B2B businesses, helping connect them with their customers to drive growth.

Contact us using the form below to find out how Superpowers can help your business.