Dentsu Unlocks Deep Understanding of the B2B Buyer, Launches Fourth Annual Superpowers Index
Dentsu, an integrated growth and transformation partner to the world's leading organizations, today published the largest study of B2B buying behavior globally for the fourth consecutive year. The Superpowers Index includes over 14,000...
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Dentsu Creative 2024 CMO Report: OUT NOW
Dentsu’s global creative network, Dentsu Creative has today released its annual global survey of 950 chief marketing officers, this year revealing a new era of empowerment worldwide, spurred by an ...
Cash-strapped Gen Z expect brands to demonstrate purpose ...
Dentsu UK&I’s latest national consumer research finds that Gen Z expect brands to demonstrate purpose beyond profit, even in the face of economic instability, as they report the highest concern...
Dentsu UK&I appoints Media Practice CEO to drive growth a...
Dentsu UK and Ireland today announces the appointment of Jenny Bullis, UK&I Media Practice CEO, who will join its executive leadership team. Bullis will lead dentsu’s UK&I media market, the...
Dentsu UK&I appoints Chief Experience Officer to drive gr...
Dentsu UK and Ireland today announces the appointment of Indy Saha as Chief Experience Officer (CXO), who will join its senior leadership team. The newly-created role will enhance dentsu’s ability ...
Dentsu launches a specialised retail media practice to su...
Dentsu has launched its Retail Media Specialised Practice, the first complete retail media capability that enhances brand interaction with consumers. This will enable brands to unlock new audiences...
Dentsu wins Microsoft Agency Partner of the Year and Mark...
Dentsu has won the ‘Agency Partner of the Year’ and the ‘Marketing with Purpose Award’ at the Microsoft Advertising Partner Awards. Running for eight years, the Partner of the Year Awards acknowled...
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