Advertising’s return to growth powered by digital as marketers eye road to recovery

Advertising’s return to growth powered by digital as marketers eye road to recovery

Global advertising investment is forecast to grow by 5.8% globally in 2021, according to the first dentsu Ad Spend Report since the global pandemic began.  

The report combines data from 59 markets and anticipates that $579bn will be spent globally with all regions enjo...

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Earlier this week, iProspect relaunched globally as a ‘performance-driven brand-building’ media agency following its integration with. The relaunch brings together more than 8,000 specialists acros...

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Dentsu UK partners with Co-op for the 2021 edition of pio...

Dentsu UK’s flagship schools programme, The Code, will celebrate its fifth year by partnering with convenience retailer Co-op for the return of the Rise Up Creative Challenge. The Rise Up Creative ...

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dentsuMB appoints Higgs and Cohen as joint ECDs

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Dentsu international has partnered with global NGO Malaria No More UK to launch ‘Draw The Line Against Malaria’. The star-studded creative campaign invites youth from across Africa and the globe to...

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DIMPACT, the pioneering initiative to help the digital media industry map and manage its carbon impacts, is moving beyond proof of concept. Following a 12-month pilot phase, where computer science ...

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Dentsu International to be Net Zero Emissions company by ...

Worldwide media, CXM and creative communications company, dentsu international, has committed to become a Net Zero emissions business by 2030. The commitment includes a new science-based target to ...

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