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Marketing Effectiveness

About

Our Capabilities

Meet the Team


Driving brand & business growth through marketing effectiveness

The way consumers interact with brands and consume media is constantly evolving and becoming  much more complex.

At dentsu we know people better than anyone, understand the drivers of effective marketing, and we take time to understand our client's business.

Through a combination of advanced measurement and analytics solutions and technology, we can help our clients optimise their budgets across all key touchpoints of the consumer journey to maximise the return from their investments.

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Our experience

Our Marketing Effectiveness practice is recognised by Forrester as one of the most influential research and advisory teams in the world, and as a leading provider for global marketing measurement and optimisation consultancy. 

Our specialists bring a scientific approach to the complexities of today’s marketing landscape, with a focus on driving business growth and profit through the use of advanced techniques such as Econometric Modelling or Marketing Mix Modelling, Total Attribution and proprietary budget optimisation tools.

We believe that analytics should not be a black box or something that is seen in isolation – our experienced Consultants are as important as our technologies -  but instead it should be focused on helping key stakeholders make important decisions, and that’s usually done by making sure the insights are embedded in the business planning process through the use of tools and consultancy.

Our capabilities

Measurement solutions

Building measurement frameworks that inform business growth

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Budget optimisation

Allocating the most optimal place for every level of marketing investment

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Consultancy

Our Consultancy = it’s how we make a real difference to a client’s business

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Our Modelling

Ensuring we measure all the nuances of media and non-media factors correctly

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Meet the team

Maddie Armitage

Chief Data Officer

Alison Drummond

Managing Director

Pamela Artivor

Client Services Director

Andrew Deykin

Business Director

Andy Miles

Business Director

Stuart Heppenstall

Product Development & Innovation Director

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Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.