Redefining loyalty as an outcome

In a rapidly evolving marketplace, where consumer expectations are higher than ever, traditional loyalty programmes no longer suffice. Brands must move beyond points and discounts to create meaningful, lasting relationships that drive true customer engagement and long-term value. At dentsu, we believe loyalty should be a natural outcome of exceptional brand experiences, not just a standalone programme. Our Modern CRM solution helps brands create stronger, more meaningful customer relationships through three key pillars.

A differentiated offering

We integrate product, service, and marketing strategies into a seamless, compelling value proposition that goes beyond transactional rewards to deliver real customer value.

Brand salience and trust

We leverage data, media, and CRM strategies to build emotional connections that make customers feel truly understood and valued.

Deeper customer relationships

Through personalisation at scale, we design loyalty programmes that recognise and reward customers in ways that align with their individual preferences and needs. 

Our dentsu difference

As a full-service global agency, dentsu combines expertise across CXM, Media, Creative, and Business Transformation to deliver loyalty strategies that are both innovative and effective. Our ability to unify data, technology, and storytelling ensures that brands don’t just retain customers; they create communities of loyal advocates.   

Loyalty isn’t just about rewards; it’s about relationships. Let’s build loyalty that lasts.


Meet the team

Grace Sinclair

Grace Sinclair

VP Engagement & Loyalty Strategy