Unlock the full potential of data with advanced analytics, AI- driven insights, and full-funnel measurement.

In a world where we are producing more data than we know what to do with, brands want to improve their decision making by adopting a data-driven culture across their organisation, creating truly connected experiences to stand out within the algorithmic era.

That’s why our Powering Intelligence offering is a comprehensive solution designed to help brands turn their data into meaningful, actionable insights aligned with strategic business and marketing goals.

Intelligence is Power

Over-reliance on third party cookies and poor data governance are leading to privacy concerns, compliance risks and low data quality. And as AI and agentic technologies rapidly advance, the pressure is on to prioritise data readiness to truly harness the full potential of advanced analytics, AI-driven insights, and full-funnel measurement for informed decision making that delivers on connected experiences.

Dentsu delivers:

Unified, high-quality data: Align first, second, and third-party data strategies to improve decision-making, powered by clean rooms, strong governance, and compliance frameworks. 

Deeper audience understanding: Deliver more relevant and more personalised comms by deeply understanding customer life stage behaviours, engagement patterns, and value.

Predictive, real-time decisioning: Anticipate customer needs and orchestrate timely, personalised messaging across the journey using predictive insights.

Integrated, outcome-driven measurement: Link measurement to business goals with granular insights across brand, audience, content, and channel performance.

Agile, scalable tech infrastructure: Enable rapid innovation and growth with composable, flexible technology stacks built for speed and scale.

Our dentsu difference

Our Powering Intelligence solution combines over 25 years of expertise in understanding people with advanced, privacy-first identity solutions, AI-driven measurement, and generative tools to predict campaign effectiveness. Our open, interoperable product suite is tech-agnostic and designed to align with business goals, while strong partnerships ensure seamless tech-integrations. We support brands through end-to-end transformation: embedding intelligence functions, fostering a data-driven culture, and enabling innovation at scale.