The network designed for what's next

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
We know people

We know people better than anyone else

With consumer intelligence at the heart of everything we do through our proprietary consumer panel, we help brands win, keep and grow their customers. 

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In a world of complexity, we offer simplicity with world-class services & integrated solutions.
We develop research and analysis that leads debate in the industry.

Media Trends 2023

Discover ten trends from 2023 Media Trends report. Three core themes are Content, Commerce, and Community and under these, we explore 10 trends: 

  1. Ad-base VOD
  2. Games everywhere
  3. Attention brings back the essence of advertising
  4. Always-on shopping
  5. Retail media shakes up adland
  6. The rise of the super apps
  7. No way back to third-party cookies
  8. Going Live goes a long way
  9. Responsibility takes centre stage
  10. Social algorithms change the game 
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Our leadership brands in Southeast Europe

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