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Bonduelle Influencer Marketing

Senior sports icon Elena Pagu, 92, was chosen for our spokesperson.

DC Logo with Wordmark
Bonduelle Isobar Romania

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views for video

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people reached on Facebook

The challenge

Romanian traditional Christmas diets are very heavy, with a lot of meat and processed food. Sales of canned and frozen vegetables have a dramatic drop in December.

The Solution

We reached out to Elena Pagu, a 90 year awarded runner and invited her to be the "healthy eating spokesperson" for Bonduelle. 

We created YouTube and Facebook content with her, telling her story: she took on running at 57 years old and at 90 years old she's still winning medals because of her healthy lifestyle.

Results

YouTube: +135.000 views 

Facebook: Total reach +655.000 (video views + three promoted posts)



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Dentsu Bulgaria: Pride

We supported Pride month in Bulgaria in summer 2022 together with our friends to be a good ally for LGBTQ+ community. 

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Mastercard launched Roadside Market in 2021, a campaign that promotes equal access to market for small vendors across Romania. Mastercard turned roadside sellers into small businesses by connect...

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Apipet Lead Generation records

An underdog of the pet care industry, start-up Apipet was able to grow beyond objectives with smart strategy and sharp tactics in performance marketing. Ambitious goal was set at growing the rev...

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Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.