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Essentials of Customer Experience 2020
Isobar has published the results of an exclusive study of over 1,350 global CMO’s assessing the evolution of customer experience design in the age of Covid-19. It discovered that 64% of CMOs have “completely or moderately” changed their CX strategy in response to the Covid-19 crisis, with 1 in 5 having ‘completely’ changed their approach.
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Decoding Data Dynamics: Digital Society Index 2020
Consumer attitudes to personal data can be hard to decode. But understanding them is key to delivering more relevant, engaging consumer experiences. Our third annual survey of 32,000 people across globally reveals a number of key dynamics, many of which are paradoxical.
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Total Commerce: How to do a total commerce strategy for your brand
We need to stop seeing Commerce as mere sales. It should be seen as the pivotal customer experience.
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Carat Media Trends 2021
We look at the major societal and media trends that influence planning in 2021. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel.
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