Dentsu Romania launches Diversity, Equity, and Inclusion council to drive change

Diversity, Equity, and Inclusion (DEI) are put to the forefront of dentsu Romania’s Social Impact strategy. 

A local council to guide the company’s actions and policies has been announced to drive the company vision of being a Force for Good and the most inclusive workplace. 

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Dentsu reveals new step of its media decarbonizing journey

A marketing communications group dentsu announces the next evolution of media carbon transparency for brands with its brand-new carbon optimisation and planning functionality. From early 2023, dent...

Dentsu & Microsoft Metaverse collaboration revealed

New collaboration space and technology showcase is underpinned by dentsu's investments into WEB3 Center of Excellence for its client and dentsu teams to innovate in the metaverse space.  Dentsu an...

Dentsu reveals world's deepest gaming insights with an in...

GWI Gaming research and dentsu's CCS data are fused together to understand gamers and their behavior's for brands seeking to play, and prosper, in the gaming ecosystem. Marketing communications c...

Dentsu's global Diversity, Equity, and Inclusion report

Dentsu has globally released a Diversity, Equity and Inclusion deep-dive report that walks through the DEO  Report looks at DEI from multiple angles: from women leadership amount, our regional Chie...

Dentsu's Roadmap to Web3 Center of Excellence

Dentsu announces the development of the industry’s most comprehensive Web3 Center of Excellence (CoE), bringing together respected experts from across dentsu group with leading partners at the cutt...

BMW names iProspect as its offline media agency of record...

Dentsu’s media agency iProspect successfully completes competitive pitch as BMW and MINI consolidate their offline media into one agency network for its 24 European markets, including Southeast Eur...

The Cookieless World: How brands can prepare

A follow-up to The Cookieless World – A Guide for the New Era of Digital Marketing report provides a comprehensive deep-dive into the ongoing deprecation of third-party cookies and what brands can ...

Dentsu Creative CMO study: 8 themes rise what clients wan...

‘The Power of Modern Creativity: Insights for Today and Tomorrow’ report from DENTSU CREATIVE unpacks results from survey of CMOs asking what they need and want most from their agencies.  The re...

New leadership to drive growth for dentsu Romania

Agency group dentsu Romania announces new leadership appointments. Radoslav Nedelchev expands his role into new Country Manager in Romania, and Marian Petcu joins dentsu as Strategy Director and Gr...

Velimira Petrova approinted as the new Group Trading Dire...

Velimira Petrova has been appointed as the Group Trading Director of dentsu Southeast Europe to strengthen its position as the fastest growing international agency group in the region. The appointm...

The Code from dentsu Bulgaria won 3rd consecutive B2B Med...

The third edition of The Code in Bulgaria won first place in the category for “Best educational project in the field of business” at the annual B2B media awards held in Sofia, Bulgaria in July 2022...

Dentsu X 4th year in row Recma #1 in World's Fastest Grow...

The new Overall Activity Volume Rankings report, published by RECMA this month, highlights dentsu X as the fastest growing media agency globally, with 28.4% year on year agency growth.   This is th...

Dentsu Ad Spend Report predicts continued growth through...

Strong growth predictions globally and regionally to Central and Easter European markets for 2022 despite inflation and Ukraine war from dentsu. Growth in ad spend is expected to grow strong also i...

Dentsu Southeast Europe took One Day for Change

Social impact sits at the heart of our business culture and strategy at dentsu. Our vision is to inspire people everywhere to a new way of living and one of our 8 ways is “We are a force for good”,...

Dentsu Croatia launched “Nisam za Bacit” website to fight...

Marketing communications company dentsu Croatia launched on Friday 1st of July 2022 a website, which gives advice on how to fight food wastage.  As a part of the One Day for Change global volunteer...

Dentsu Creative: New Creative Agency Harnessing the Power...

Dentsu International’s Global CEO, Wendy Clark, and Global Chief Creative Officer Fred Levron announced the launch of Dentsu Creative, dentsu’s global creative network, at Cannes Lions 20th of June...

Brands with high EQ outperform stock markets

New Carat report reveals Google is the brand with the world’s highest Emotional Intelligence score and that there is a +910% share price growth for leading emotionally intelligent (EQ) brands.  The...

Diversity campaign like never before: Dentsu Bulgaria sup...

Marketing communication group dentsu Bulgaria is proud to announce a campaign where ‘dentsu & friends’ gather to support and celebrate Pride in Bulgaria. The ‘dentsu & Friends’ campaign lau...

Radoslav Nedelchev on wellbeing of woman in the workplace

Radoslav Nedelchev, COO dentsu Southeast Europe, was invited to at the fourth edition of Global Shapers Sofia event to talk about wellbeing of women in the workplace. Global Shapers is a non-profit...

Maria Grachnova, CEO of dentsu Southeast Europe, about th...

Maria Grachnova was invited to give her perspective upon the hiring challenges and more interesting insights about people management in the “HR Guest” section of the Bulgarian digital magazine busi...

Dentsu appoints its first new Creative Director for South...

Marius Tianu to consolidate dentsu creative service line, strengthening its offering to clients of Southeast Europe markets.   Marketing communications group dentsu marks the reinforcement of its c...

ING Romania chooses iProspect as its media agency

ING Bank in Romania consolidates its media buying to marketing communications agency group dentsu Romania’s media agency iProspect. Following a competitive pitch, ING will now work with iProspect i...

Wiener Osiguranje awarded Silver Effie in Croatia

An iProspect client, insurance company Wiener Osiguranje, part of Vienna Insurance Group, was awarded Silver in the Effie Awards in Croatia 1st of April 2022.   Campaign ‘I dalje osigurava vaš mir’...

Robust performance marketing hub of dentsu to Croatia

Marketing communication agency dentsu is strengthening its team in performance marketing in Croatia to become a hub working across multiple European markets. There are at least eight job openings r...

ALERT: Scamming operation ongoing in Romania & Bulgaria

We, in dentsu, have been notified of scamming operations in WhatsApp, Telegram and Facebook Messenger using the name of 'dentsu One'. This is a global scam, that is not limited only to Romania and ...

iProspect Romania achieves coveted Google Premier Partner...

iProspect Romania becomes, starting 2022, Google Premier Partner, status granted exclusively to Digital Google Partner agencies placed among the top 3% at national level according to a series of pe...

Dentsu joins Diversity Charters across Southeast Europe

For dentsu, diversity, equity, and inclusion (DEI) are the top priorities in our business, weather it is regards to our people or towards our partners. To drive the issue of DEI in the markets wher...

CEC Bank and Isobar Romania are "Part of your life"

The oldest banking institution in Romania starts 2022 with a new slogan and a new brand promise, in collaboration with its communication agency Isobar Romania, part of dentsu Romania, and new onlin...

Gamified Commerce: It’s time for brands to play

With the rise of platform-based economy and new behaviors driven by the next generation, Gamified Commerce will be an essential component of brand growth. A media agency in dentsu, iProspect, exami...

Dentsu's Popova shortlisted in ‘Rising to the Top’ in Fem...

Dentsu Southeast Europe is proud to announce that one of its talents, Ivana Popova, has been shortlisted in the awards of Female Frontiers.   Annual competition, which is run by respected industry ...

Dentsu gaming: A new global solution for brands

Dentsu Group announces the launch of dentsu gaming – an integrated solution which brings together the extensive gaming heritage and expertise of dentsu japan network with the global scale and speci...

Cannes Lion Silver for Mastercard & Carat Romania  

Roadside Market for Mastercard won Silver in Cannes Lions in the ‘Use of Social Platforms’ category in June 2021.   Campaign for Mastercard was a collaboration with Carat and dentsu Romania with Mc...
News

Dentsu is one of first companies in the world to have Net...

The advertising giant calls for corporates to set deep decarbonisation targets in response to IPCC ‘Code Red for Humanity’  Dentsu International announces it is one of the first companies in the wo...

CDO of dentsu Southeast Europe takes on the role of Chair...

Milena Mishineva, Chief Digital Officer and Product Strategy Director for dentsu Southeast Europe, has been elected as chairman of the board at IAB Bulgaria. Milena Mishineva was elected to the ...