Dentsu Romania launches Diversity, Equity, and Inclusion council to drive change
Diversity, Equity, and Inclusion (DEI) are put to the forefront of dentsu Romania’s Social Impact strategy.
A local council to guide the company’s actions and policies has been announced to drive the company vision of being a Force for Good and the most inclusive workplace.
Though dentsu acts in the issues in global and regional level, Executive sponsor of the group, Romania’s country manager Radoslav Nedelchev, sees that DEI issues are such, that they need strong local involvement.
"We in dentsu truly believe that our strength as a company lies in diversity. Through our commitment to Diversity, Equity, and Inclusion, we pledge to seek out new perspectives, celebrate difference, and build an inclusive culture where everyone is empowered to bring their authentic self to work."
"As we guide our clients to have social impact as a key driver for their brand actions, we need to show the way in dentsu Romania as well. Shaping society is how modern brands act."
The DEI council is co-chaired by Alexandru Stan and Isabelle Dandoczi. They elaborate the group is most interested of rising awareness of the issues of people with disabilities, victims of domestic violence, keeping LGTBQ+ issues up and center of societal discussion, focus needs of elderly people in society, rights of the children coming from less disadvantaged backgrounds, as well as fighting against racism.
Isabelle Dandoczi comments: “I’m not just interested in using our force for good for rising awareness of some issues, only but truly find ways to help people and creating new openings and opportunities. On top of the societal issues, I’m driven by crafting dentsu Romania into even more inclusive workplace with generational equity”.
Alexandru Stan says: “If we want to make a change, if we want to live in a better world, if we want to create a better space for future generations, we must act. Words are not enough. Opinions are not sufficient. Acting is the only way to change and to act you have to work, think, express, and believe.”
Other members of the board are Sandra Szombati, Marius Tianu, Daria Mateescu, Florina Varzariu. Country manager Radoslav Nedelchev acts as the group’s executive sponsor.
Dentsu Romania is signatory of Diversity Charter, Carta Diversitatii. As an employer, dentsu Romania gives two days per year to all staff to spend on any volunteering & project work that contributes to company’s Social Impact objectives. In addition, the company gives all employees three days per year to focus on mental wellbeing.
Issues that will be tackled in Romania, are up to the DEI council workgroup to decide and suggest to act upon. In multiple dentsu markets, gender equality is one of the keys for the DEI action groups and hiring more women to top leadership positions. In Romania, situation is quite different as dentsu’s global ambition to have 50% of top leadership to be women by 2025 has been already reached: 57% of Romanian executive leadership are women, and 80% are women in the management levels.
Part of Dentsu Group, Dentsu Romania is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through four global leadership brands - Carat, Dentsu Creative, dentsu X, and iProspect, each with deep specialisms.
Dentsu Romania's radically collaborative team of diverse creators unifies people, clients, and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.
Powered by 100% renewable energy, Dentsu operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers. In Southeast Europe, we work with more than 300 professionals across 10 markets: Albania, Bosnia & Herzegovina, Bulgaria, Croatia, Kosovo, North Macedonia, Montenegro, Serbia, Slovenia, and Romania.