To navigate a storm, you need a compass.
Clear, actionable thought leadership that helps brands embrace the potential of disruption in marketing communications. Discover some of the best thinking from across our network.
Content Solutions at scale: A CMO’s need-to-know-guide
This playbook introduces Content Symphony as dentsu’s content solution and how it is changing the game, supercharging marketers for some of the world's biggest brands. It proposes an integrated, AI-enabled emerging model as more adept at handling exponential content demands by providing end to end solutions that allow for flexibility and control. Launched in June 2020, Content Symphony includes over 2,000 skilled artists in over 30 markets, one key studio also in Central & Eastern Europe.Download Playbook