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Clear, actionable thought leadership that helps brands embrace the potential of disruption in marketing communications. Discover some of the best thinking from across our network.

Media Trends 2023

Discover ten trends from 2023 Media Trends report. Three core themes are Content, Commerce, and Community and under these, we explore 10 trends: 

  1. Ad-base VOD
  2. Games everywhere
  3. Attention brings back the essence of advertising
  4. Always-on shopping
  5. Retail media shakes up adland
  6. The rise of the super apps
  7. No way back to third-party cookies
  8. Going Live goes a long way
  9. Responsibility takes centre stage
  10. Social algorithms change the game
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