To navigate a storm, you need a compass.

Clear, actionable thought leadership that helps brands embrace the potential of disruption in marketing communications. Discover some of the best thinking from across our network.

CEE State of Health

In a wide overlook, we study Central & Eastern Europe region's use of OTC medicines, how people talk about their health, use of eHealth devices and much more. 

Data includes markets like Bulgaria, Croatia, and Romania, but also health status insights for Poland, Czechia, Slovakia, Slovenia, Serbia and Hungary.   

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Creativity at a Crossroad: Dentsu Creative CMO report

Dentsu Creative’s 2023 Global CMO Report, ‘Creativity at a Crossroads’, reveals optimism from today’s marketing decision makers in the face of change and challenge.  Using data from a survey of 700...

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Guide to Generative AI

A simple guide to understand Generative AI, how it works and how we could benefit of in advertising and marketing communications.

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Dentsu Creative Trends 2023

Discover 12 trends from 2023 Creative Trends report, 'A Tale of New Cities".

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Media Trends 2023: Change and Opportunity

Discover ten trends from 2023 Media Trends report. Three core themes are Content, Commerce, and Community and under these, we explore 10 trends. 

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For the Game Report

For brands, gaming is a massive opportunity that can no longer be ignored. In this new report, For the Game, we unveil the fusion of consumer panel data from dentsu Consumer Connection System (CCS)...

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Carat BrandEQ: Generational focus

This new report delves deeper into the effects of generational differences on the way Brand EQ is perceived in a study based on 15.000 interviews for major global brands. 

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