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Clear, actionable thought leadership that helps brands embrace the potential of disruption in marketing communications. Discover some of the best thinking from across our network.

Media Trends 2023

Discover ten trends from 2023 Media Trends report. Three core themes are Content, Commerce, and Community and under these, we explore 10 trends: 

  1. Ad-base VOD
  2. Games everywhere
  3. Attention brings back the essence of advertising
  4. Always-on shopping
  5. Retail media shakes up adland
  6. The rise of the super apps
  7. No way back to third-party cookies
  8. Going Live goes a long way
  9. Responsibility takes centre stage
  10. Social algorithms change the game
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For the Game Report

For brands, gaming is a massive opportunity that can no longer be ignored. In this new report, For the Game, we unveil the fusion of consumer panel data from dentsu Consumer Connection System (CCS)...

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Carat BrandEQ: Generational focus

This new report delves deeper into the effects of generational differences on the way Brand EQ is perceived in a study based on 15.000 interviews for major global brands. 

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Dentsu Creative CMO study: 8 themes rise what clients wan...

‘The Power of Modern Creativity: Insights for Today and Tomorrow’ report from DENTSU CREATIVE unpacks results from survey of CMOs asking what they need and want most from their agencies.

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The Cookieless World

With the deprecation of third-party cookies firmly in motion, we look into implications across Data Management, Audience Activation, and Performance Measurement, following a campaign’s progress fro...

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Dentsu @Cannes: Five biggest themes

We condensed the panels, discussions, and creative work into five major themes, exploring how they are changing media, and identifying the most important takeaways for brands.  Five major themes an...

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iProspect Future Focus 2022 report

iProspect unveils Future Focus 2022 report, where marketers are invited to explore the new intersections of media through three mega trends; The Next Normal, Empathy and Responsibility, and Persona...

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