Unlock the power of Retail Media

Shopping is no longer a separate activity; it is continuous and channel-agnostic. Consumers now expect to discover and purchase in the moment. across platforms, devices and environments. Brands must offer personalised experiences that engage with customers at just the right time.

Retail Media enables brands to use retailer first-party shopper data to target high-intent audiences with relevant messages in the moments that influence purchase decisions, based on real shopping behaviour.

Retail Media offers opportunities for both retailers and brands. For retailers, retail media networks (RMNs) unlock new revenue streams. For brands, they provide direct access to customers in environments where decisions are actively being made.

What is Retail Media?

Retail media advertising allows brands to promote products and services across partner-owned channels, including their website, marketplaces, apps and digital environments.

By combining data, media and commerce, retail media enables retailers to compete with (and increasingly outperform) traditional media channels such as publishers and broadcasters, offering more precise targeting, clearer attribution and direct links to sales outcomes.

With advantages for both retailers and brands, retail media is the fastest growing digital channel, forecast in dentsu's Ad Spend report to grow by 22% in 2025. Companies that master this opportunity will gain a significant competitive edge.

Total Commerce: Retail Media for advertising brands

Winning today means winning each micro-moment when customers are actively browsing, comparing and buying. Total Commerce helps you reach customers in those moments, wherever they happen.

Create connected, personalised experiences across the full media journey, by combining retailer data, audience insights and connected technology.

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