Maddie Armitage

Chief Data Officer

Maddie joined the business in 2019 to oversee our marketing effectiveness services groupwide and broaden our data analytics capabilities that can help tackle the challenges that businesses face in today’s modern economy.

During a career that spans more than 15 years, Maddie has held senior positions at some of the UK’s leading businesses including, Head of Digital Products at EE; Chief Product Officer for British Gas while leading their digital transformation program, cloud company Rackspace where she headed up digital sales and services for the company globally; the UK’s largest pay-TV broadcaster Sky where she was Director of Digital Services; and Virgin Media where she led Digital Care for the business.

Maddie Armitage, Chief Data Officer, dentsu, UK and Ireland