Markus Schimske
Managing Partner
Markus joined dentsu in 2017 with a background in the technical implementation of digital analytics technology. The introduction of Data Driven Attribution models in 2013 led to his passion for more holistic marketing measurement and the benefits of using MMM in conjunction with testing and experimentation. Markus has worked across many industries to help clients grow their businesses through digital platforms and has specialised within travel and retail.
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