The Superpowers Index 2025

The largest ever global study of B2B buying behaviour is back, and it’s bigger and better than ever!

Download the 2025 Superpowers Index

Link to Download the 2025 Superpowers Index

Watch the 2025 Superpowers Index: On Demand Webinar

Link to Watch the 2025 Superpowers Index: On Demand Webinar

Now in its fifth year, we are just as obsessed in helping B2B brands unlock success. With over 16,000 buyers surveyed and 35,000 brand experiences tracked across 21 markets, The Superpowers Index really does give us unique insights into:

  • What makes the difference between winning and losing,
  • How to improve buyer experiences and,
  • The commercial impact these then have

As we enter the period of the AI-powered buyer, this year’s report points to three trends for B2B brands looking for a winning edge:

  • Getting Back to Business
  • The Changing Face of Brand
  • Ease Is the New Edge

To do that we interviewed

Superpowers world map showing global connections

Bring the 2025 Findings to Life With Our On-Demand Webinar

Our exclusive on-demand webinar is the perfect companion to the PDF report, bringing the 2025 Superpowers Index findings to life with expert commentary on the key themes and data points from the research. 

✅ Hear directly from the team behind the research 

✅ Get additional context and perspectives on the findings 

✅ Understand how to apply the insights to real-world situations 

Watch Now

Download the 2025 Superpowers Index

Link to Download the 2025 Superpowers Index

Watch the 2025 Superpowers Index: On Demand Webinar

Link to Watch the 2025 Superpowers Index: On Demand Webinar

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