Index to Impact is our latest webinar series where our B2B experts are joined by leading industry voices as they unpack exclusive insights from the Superpowers Index, the world’s most comprehensive study of B2B buying behaviour. Each session dives deep into a specific industry, giving brands the clarity and confidence to understand their buyers like the back of their hand. By translating data into direction, Index to Impact equips marketers with the winning strategies they need to unlock growth in 2026 and beyond.

Index to Impact: Fuelling B2B Growth in Financial Services

This on demand webinar explores what truly matters to Financial Services buyers as AI, innovation, and external pressures reshape decision‑making. Using insights from over 10,000 buyer journeys, dentsu B2B and Bloomberg Media experts reveal the trends defining the future of Financial Services purchasing and how brands can create a winning edge.

Index to Impact: Decoding Technology Buyers

Technology buyers are moving faster and making more complex decisions, reshaped by AI and rising expectations. In this on demand webinar, dentsu B2B and Foundry experts unpack exclusive insights Index to reveal the trends shaping technology buyer behaviour.