Global Ad Spend Forecasts 2025: 5.9% Growth Predicted as Algorithmic Strategies Reshape Media Investments
- The global advertising market is forecast to grow by 6.8% year-over-year to close 2024 at $772.4 billion.
- Ad spend growth is forecast to continue at 5.9% in 2025, yet still outpacing the global economy by 2.7 percentage points.
- Algorithmically enabled ad spend is estimate...
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Dentsu EMEA announces client-centric realignment to drive...
DACH and CEE markets to form a single Central Europe cluster led by Sławomir Stępniewski; Karin Zimmermann appointed as new BX President to oversee the expansion of business transformation (BX) EME...
Dentsu launches Tobiras with Meta’s Advanced Analytics te...
Dentsu today launched Tobiras, a new solution that combines an advertiser’s first party data with Meta’s Advanced Analytics data to deliver new insights that helps clients drive growth and maximise...
CMOs Double Down on Media Craft at the Dawn of the Algori...
Dentsu launches 2024 CMO Navigator, Media Edition; Global study of 1900+ CMOs reveals media’s evolution into a strategic driver of business growth
Key findings include:
Large majority of Global ...
Dentsu’s Merkury Identity Connector Now Available in Snow...
Today, dentsu announced that the Merkury Identity Connector is now available via Snowflake Data Clean Rooms as an Identity Connector.
Merkury Identity Connector is dentsu’s zero share identity reso...
Dentsu Named a Leader in Media Management Services by Ind...
Report finds “Dentsu places media and marketing innovation at the center of its clients’ audience and brand activations," with holding company receiving highest score in Strategy category among eva...
Dentsu EMEA Unveils Key Insights on the Wellbeing Econom...
Dentsu EMEA has officially launched its latest Consumer Navigator reports, providing a comprehensive view of the Wellbeing Economy and shifting consumer behaviors across key European markets. This ...
Dentsu and GWI Unveil “2024: State of Gaming Report”
Why gaming is no longer just a side quest for brands
Key insights include:
2.4B people worldwide use a device to play games, with 654M across 53 markets having purchased video game content in ...
Dentsu Unveils Key 2025 Media Trends: The Algorithmic Era...
The Year of Impact: How AI and Algorithms Will Shape the Future of Media
Today, dentsu released its highly anticipated 2025 Media Trends report, titled The Year of Impact. This edition, crafted by...
Dentsu Launches “House of Creators” to Inspire Excitement...
Dentsu Group Inc. today announced it is launching “House of Creators” to support next generation creators who make and share content on online social platforms around the world. The first phase of ...
Dentsu Creative 2024 CMO Report: OUT NOW
Dentsu’s global creative network, Dentsu Creative has today released its annual global survey of 950 chief marketing officers, this year revealing a new era of empowerment worldwide, spurred by an ...
Dentsu’s Merkury Scales Cookieless, Predictive Audiences ...
Today dentsu announced a global integration of Quantcast with Merkury, its unrivaled global data, identity, and insights platform. The partnership brings together the power of Merkury with the scal...
Dentsu appoints Annette Male to drive integrated growth a...
Dentsu today announces the appointment of Annette Male in the dual role of Chief Business Officer, EMEA, and Chief Client Officer, UK&I. Male will scale dentsu’s integrated offering across key ...
Dentsu Expands Business Transformation (BX) Services Glob...
Team of more than 400 to provide management-level consultancy－
Dentsu Group Inc. today announced the global expansion of its BX practice, supporting the business and growth transformation of clien...
Dentsu announces global expansion of innovation lab
Sven Huberts and Naoki Tanaka Elevated to Lead Global Rollout of Pioneering Dentsu Lab Tokyo
First Labs Opening in London, Amsterdam, Warsaw, Mumbai and Bengaluru
Dentsu today announced the glob...
Dentsu Creative Welcomes The Era Of Transformative Creati...
Dentsu has today announced two new leaders, to deliver global and local connectivity across its Creative business and drive growth for clients, with Abbey Klaassen named Global Brand President for Dentsu Creative, and Phil Gaughran as President, Global Creative Product, Growth & Strategy for dentsu.
Rovio, SEGA, and Prime Focus Studios Announce The Angry B...
Jason Sudeikis and Josh Gad return to the flock
The Angry Birds Movie franchise has so far grossed more than $500m at the worldwide box office
LONDON, UK – JUNE 6, 2024 – Rovio Entertainment Corpo...
Ad spend growth tracks ahead of the economy: Dentsu revis...
Global advertising spend is now forecast to grow by 5.0% in 2024 (vs. 3.3% in 2023) to reach $754.4 billion, as spend prospects improve in the UK, Germany, US, Japan, and France.
Digital is be...
Dentsu Launches Landmark Global Future Consumer Study: Co...
The Era of the Insight-to-Foresight Pivot charts how major trends across AI, climate and others will change consumer behaviors in the next decade
New report, surveying 30,000 people across 26 count...
Dentsu Unveils New Global Brand Proposition Drawing Upon ...
Dentsu today announced the launch of its new global, client-facing, brand proposition, "Innovating to Impact", marking a significant milestone in the company's storied 120-year plus history. The ne...
Dentsu Health Expands in EMEA to Deliver Localized Health...
Dentsu announced today the expansion of dentsu health in EMEA to continue its commitment of unlocking opportunities for growth and good for clients across the entire healthcare ecosystem with the a...
Dentsu Creative joins forces with the Global Energy Allia...
Dentsu Creative is proudly partnering with the Global Energy Alliance for People and Planet (GEAPP) to tackle energy poverty and the climate crisis. With 3.6 billion people – nearly half the world ...
Dentsu partners with Azuki to create three part anime ser...
New anthology, Enter The Garden, produced by anime legend Goro Taniguchi and based on the Azuki NFT project
Dentsu Inc. and Chiru Labs, the company behind the globally-popular NFT project Azuki™, h...
Dentsu Wins Network of the Year and Asia-Pacific Agency o...
Dentsu Inc., takes home the coveted agency win;
35 wins across the network including 5 Grand Prix
Dentsu today announced it has been named Network of the Year at Spikes Asia 2024, taking home 35...
Dentsu Appoints Shirli Zelcer to Chief Data and Technolog...
Steve Simpson joins as President, Data, Audiences and Technology; Shiva Vannavada appointed as President, Data and Technology Solutions
Dentsu today announced the appointment of Shirli Zelcer as...
Dentsu Teams Up with AWS to Further Scale GenAI Innovatio...
Rounds out Generative AI stack with adoption of Amazon Bedrock and Amazon SageMaker
Dentsu today announced it has extended its relationship with Amazon Web Services (AWS) by adopting two key servi...
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