Latest 2023 dentsu ad spend re-forecast shows: Digital reaches maturity in the marketing mix

  • Global advertising spend expected to grow by 3.3% in 2023 with inflation driving increase to reach US$727.9 billion
  • Stronger growth ahead, with 2024 global advertising market now expected to increase by 4.7%, to reach US$762.5 billion, with a further 3.8% growth into 2025
  • D...
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Nate Nicely promoted to position of Global Chief Marketin...

Dentsu today announces the promotion of Nate Nicely to the position of Global Chief Marketing Officer, Media. Nate brings his extensive experience in marketing and digital to the role, having worke...

Dentsu announces dentsu Sports Analytics

Dentsu Sports International today announced the launch of dentsu Sports Analytics, a new global offering bringing together the best research, data, and analytics capabilities of MKTG Sports + Enter...

Dentsu agrees to acquire Tag to grow creative production ...

Dentsu Group Inc. today announced that it has entered into a definitive agreement with Advent International under which dentsu will acquire Tag Worldwide Holdings Ltd, the global omnichannel digita...

Dentsu brings “Unnamed Sensations” and Main Stage Speaker...

Dentsu experts and innovators will once again be part of this week’s festivities at SXSW, the annual showcase where innovation and culture come together. Find out more below about where you can com...

Dentsu Appoints Greg Reilly as President, dentsu health

Dentsu today announced it has appointed healthcare industry veteran, Greg Reilly, as President of dentsu health. In his role, Reilly will continue to drive the rapid growth and innovation of health...

Dentsu doubles down on client focused leadership in EMEA ...

Paolo Stucchi appointed as CEO Media, EMEA and Thomas Le Thierry appointed as Client Advisor, EMEA Dentsu has announced changes to the EMEA Executive Team to strengthen client focus and continue to...

Introducing Dentsu NXT Space at CES 2023

A first-of-its-kind metaverse collaboration with dentsu, Microsoft, LinkedIn and HeadOffice.Space Dentsu NXT Space, is a first-of-its-kind experience with dentsu, Microsoft, LinkedIn, and HeadOffic...

Growing but slowing: the outlook for advertising in 2023 ...

Advertising investment is forecast to grow by 3.8% globally in 2023, according to the latest dentsu Global Ad Spend Forecasts report. The twice-yearly report which combines data from close to 60 ma...

Dentsu welcomes Brent Koning as EVP, Global Gaming Lead

Former Electronic Arts (EA) executive to accelerate dentsu’ s gaming offerings through strategic investment, partnerships and integrated growth solutions Dentsu today announced the appointment of B...

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