The Superpowers Index 2025

The largest ever global study of B2B buying behaviour is back, and it’s bigger and better than ever! 

Now in its fifth consecutive year, we are just as obsessed in helping B2B brands unlock success. With over 16,000 buyers surveyed and 35,000 brand experiences tracked across 21 markets, The Superpowers Index really does give us unique, actionable insights into: 

• What makes the difference between winning and losing,  
• How to improve buyer experiences and,  
• The commercial impact these then have 

As we enter the period of the AI-powered buyer, this year’s report points to three trends for B2B brands looking for that strategic edge: 

• Getting Back to Business  
• The Changing Face of Brand  
• Ease Is the New Edge  

Interested in finding out more?