Birra Moretti wanted to build understanding of what their brand stood for via entertainment. The result was an original three-part series following Jack Whitehall, Maya Jama and Lawrence Dallaglio as they take time out of their hectic lives to explore Italian culture and discover what it means to ‘live Italian’. Premiering on Amazon Prime, it was the Heineken group’s first ever brand-funded show and has so far aired in 8 international markets.