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Dentsu Creative 2024 Trends Report

Dentsu Creatives' marketing trends report for 2024 acts as a playbook for optimism in the advertising and marketing industry, to help guide the design of the futures we want and need. Each trend unlocks meaningful routes for creative advertising, to engage with consumers, build a better world and take control in defiance of cynicism and despair.

 The report unpacks five macro trends, each with several sub trends to explore – uncovering creative trend news, unexpected possibilities, creative examples and what it means for businesses to set their brand up for success today. 

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