How can brands keep pace with tomorrow's digital consumer?
Consumers call the shots. That’s the reality of the digital economy. For brands, the implications are far-reaching. Ultimately, they must engage with consumers in new ways while also re-engineer their businesses around rapidly changing needs, attitudes and behaviours.
Into the Unknown - CMO survey 2020
Today’s CMOs find themselves at a crucial juncture for the journey of their brands. The short-term, direct impacts of COVID-19 are now well understood and documented. Budgets have been slashed—nearly two-thirds (62%) of CMOs forecast their budgets to decline or stay static over the next 12 months (up from 41% in 2019). Less than a quarter of CMOs report only minimal disruption to their business, while nearly 1 in 10 report COVID-19 as an existential threat. Digital transformation has accelerated within brands and a rapid shift to ecommerce, virtual working and home-learning have all been witnessed in the first half of 2020.
Download reportDecoding Data Dynamics - Digital Society Index
Consumer attitudes to personal data can be hard to decode. But understanding them is key to delivering more relevant, engaging consumer experiences. Our third annual survey of 32,000 people across ...Techlash or Techlove? Connecting beyond the Crisis
Global study shows China’s continued optimism about the positive power of digital transformation Survey of 32,000 people across 22 markets by Dentsu Aegis Network reveals more positive interacti...
Consumer
Rewriting the Trust Equation
Brand value depends on trust. But how do we earn and nurture such trust amidst the changing dynamics of the digital age?Technology
How can brands use emerging technology to deliver better marketing outcomes?
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