taxis fitted with GPS trackers synched with real-time data comparing travel times
uplift in brand favourability
United passengers from Newark Airport
United moved all their JFK flights to Newark Airport (EWR): thousands of employees and a massive fleet of state-of-the-art airplanes.
But how to solve the problem that New Yorkers thought JFK was closer?
With the humble taxi.
The entire industry took notice: nothing like this had ever been attempted: 125 taxis were outfitted with GPS trackers synched with real-time traffic data comparing travel times.
The concept drew attention from all quarters as New Yorkers saw with their very own eyes they could get to EWR up to an hour faster than JFK.
Brand favourability soared to 55%.
So did United passengers from Newark, to +810.000.
Apparently taxis drive more than people; they also drive perceptions.
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Isobar & Carat: Dis-Moi Elliot
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Fetch: Telegraph Media Group
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BWM Dentsu: Qantas
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360i partnered with HBO to debut the network’s first full-scale voice skill with “Westworld: The Maze,” an immersive gaming skill allowing Westworld fans to go on their own quest for consciousne...
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DENTSU CREATIVE (Isobar): Jetstar
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360i: National Geographic
Using voice technology to democratize veterans’ access to mental healthcare.
A 300-year-old global financial services company rooted in heritage delivers phenomenal results by becoming agile and customer-led.
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Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.