0
earned media reach
0
articles globally
0
patients joined the programme for the first month alone
Challenge
Science and research takes time. And ever since the ALS Ice Bucket Challenge raised over $115m, ALS patients have been eager for breakthroughs to improve their quality of life now.
Within a couple of years of diagnosis, most ALS patients end up paralysed in a wheelchair and forced to communicate via text-to-speech devices, typically through a default ‘computer’ voice.
Solution
In partnership with AI and voice specialists, BWM Dentsu created Project Revoice, a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
To launch this life-changing program BWM Dentsu recreated the voice of Ice Bucket Challenge co-founder Pat Quinn and captured the moment when he spoke again for the first time in over a year.
Result
Over 900 million earned media reach.
Week one: Over one million organic video views.
By week two: Over 41 million people joined the conversation online.
Over 680 articles globally.
Over 500 patients joined the program in the first month alone.
Pat Quinn ALS Project Revoice Quote
“This will change how people live with ALS forever."Pat Quinn, co-founder of the ALS Ice Bucket Challenge
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Isobar: Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
DENTSU CREATIVE (Isobar): General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
iProspect: Eurostar
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
360i: HBO
360i partnered with HBO to debut the network’s first full-scale voice skill with “Westworld: The Maze,” an immersive gaming skill allowing Westworld fans to go on their own quest for consciousne...
DENTSU CREATIVE (dentsuMB): Mothercare
#BodyProudMums took the bold step of smashing advertising and social media conventions. Instead, the reality of the postpartum body, in all its different glorious manifestations, is on display.
Carat: Arla
Activating positive sales and trust in Arla's product by using media channels to emotional and engage the audience.
DENTSU CREATIVE (Isobar): Jetstar
DENTSU CREATIVE (Isobar) helped reinvent how Jetstar operates as a business – from booking through to check-in and in-flight. Isobar rebuilt their eCommerce platform, keeping the customer at the...
360i: National Geographic
Using voice technology to democratize veterans’ access to mental healthcare.
Merkle: Aviva
A 300-year-old global financial services company rooted in heritage delivers phenomenal results by becoming agile and customer-led.
NBS & Posterscope: The Mosquito Killer Billboard
Together two Dentsu Aegis Network agencies combined forces to devise what might be one of the most innovative weapons against the virus: a billboard that not only raises awareness of neglected t...
Vizeum: E.ON
Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.