Dentsu Retains Standard Chartered Global Media Remit

dentsu APAC - Dentsu retains Standard Chartered global media remit

Dentsu International has been selected as Standard Chartered’s Media Agency of Record for a further five years, having successfully defended the account in a competitive pitch. 

Emma Sheller, Global Head, Brand Strategy & Consumer, Private and Business Banking Marketing, Stan...

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Dentsu Malaysia Seals Partnership with Nuffnang Live

Dentsu Malaysia, and Netccentric Ltd’s subsidiary on enabling live commerce, Nuffnang Live Commerce, today announced an exclusively designed partnership of an integration between their marketing so...

Dentsu Malaysia Appointed as Axiata’s Creative Agency of ...

Dentsu Malaysia has been selected as Axiata's creative agency of record effective December 2021. Dentsu has been tasked with building Axiata's brand equity aligned to its strategic purpose of Advan...

Dentsu Indonesia Launches Merkle and Takes Customer Exper...

Dentsu International Indonesia, one of the country’s largest advertising networks announces the launch of Merkle – a leading data-driven customer experience management (CXM) company that drives peo...

Dentsu International Expands its Customer Experience Offe...

Dentsu International announced today the expansion of its customer experience management (CXM) service line with the launch of Merkle in Hong Kong. Merkle brings leading capabilities across data an...

Dentsu International announces Phil Adrien as CEO, Creati...

Dentsu International today announces the appointment of Phil Adrien to the role CEO, Creative, Asia-Pacific. In this role Phil will be responsible for leading dentsu’s Asia Pacific creative busines...

Homegrown foodtech startup Float Foods appoints dentsu Si...

Dentsu International (dentsu) has been appointed by Singapore-based, home-grown foodtech startup, Float Foods, as brand and digital strategy partner to power the commercial launch of Asia’s first p...

Dentsu X Retains #1 Position in Global RECMA Rankings as ...

The new Overall Activity Volume Rankings report, published by RECMA this month, highlights dentsu X as the fastest growing media agency globally, with 8.8% year on year agency growth. This is the t...

Dentsu Singapore and Insider ink partnership to deliver p...

Dentsu International Singapore (dentsu) and Insider today announced a new partnership that will marry dentsu’s integrated capabilities in client support and execution with Insider’s AI-powered cros...

Dentsu Malaysia redesigns a unified creative structure an...

Dentsu Malaysia has appointed Kunal Roy into a newly created role as CEO Dentsu Creative Service Line. Kunal will initiate the transformation of dentsu malaysia’s Creative line of service in tandem...

Dentsu international appoints Fred Levron as Global Chief...

Dentsu International today announced that Fred Levron has been named Global Chief Creative Officer.  This executive role will see Levron leading the network’s holistic creative agenda and its portf...

Dentsu Malaysia Wins Pizza Hut's Media Services

Dentsu Malaysia has won all Pizza Hut's media buying and planning services effective July 2021, becoming its key partner on its transformational e-commerce journey towards in-home dining. Dentsu's ...

Dentsu International accelerates industry leadership with...

Dentsu International today announced strong performance against its 2020 Social Impact strategy and sustainability goals. The 2020 Social Impact Highlights Report highlights how despite global disr...

Singapore Press Holdings appoints Happy Marketer as data ...

Singapore Press Holdings (SPH), Asia's leading media organisation, has renewed its appointment of dentsu International’s award-winning digital marketing agency Happy Marketer, a Merkle Company, to ...

Dentsu Report Highlights Green Shoots of Ad Spend Recover...

Asia Pacific advertising spend is expected to grow by 8.0% or US$17 billion to US$229 billion (vs global growth of 10.4.% or US$60 billion to US$634 billion)  China and Japan are two of the to...

Dentsu Sets Out the Timeframe for Brands to be "Cookie Fr...

67% of consumers declare they have little to no understanding about how their data is being used. 60% say they are not familiar with tracking prevention or unsure about the consequences on their bu...

Dentsu International Announces Merlee Jayme as Chief Crea...

Dentsu International today announces the appointment of Merlee Jayme to the role Chief Creative Officer, Asia Pacific (APAC). She will be responsible for creative excellence across dentsu's creativ...

Dentsu APAC Launches "Sound Mind", region-wide internal i...

The COVID-19 pandemic has affected our lives in different ways. Many people are facing challenges brought on by lockdowns which can be stressful, overwhelming, and emotional. Public health safety m...

Dentsu bolsters Singapore-based bench strength as it prim...

Dentsu International (dentsu) today announced that it has bolstered its bench strength with Singapore-based appointments made across its Creative, CXM, and Media service lines. As part of its peopl...

Dentsu APAC Launches Common Ground to Unite Offices

Today, dentsu international launched a new internal initiative for its 11,000 employees in 17 markets in Asia Pacific, entitled “Common Ground”. Common Ground is a way for employees at dentsu to ma...

Dentsu APAC wins Adobe 2021 Digital Experience Partner of...

Dentsu has today been recognised as Adobe 2021 Digital Experience Partner of the Year in APAC, driven by the network’s customer experience management business, including Isobar and dentsu Commerce....

Dentsu APAC Data Sciences Division Launches GPT-3 Content...

Dentsu Asia Pacific’s Data Sciences Division has announced the launch of a GPT-3 powered content generation engine. The engine is designed to produce several iterations of creative copy tied to his...

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