Dentsu Ad Spend Report: Asia Pacific Defies Global Slowdown with Strong Forecast For 2025
Asia Pacific, 25 February —
- Digital ads lead APAC, making up 70% of spend, with programmatic growing 24%, surpassing global trends.
- China's digital giants tighten grip on ad budgets – Tencent, ByteDance and Alibaba set to drive 6.7% growth, with ...
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Case Study
From Staged Vows to Real Change: Dentsu Taiwan’s ‘Unfreez...
Asia Pacific, 22 April — In an unconventional campaign launched last Mother’s Day, Dentsu Taiwan and The Awakening Foundation challenged norms and ignited a nationwide conversation about reproduct...
Partnership
Dentsu and Flipkart Commerce Cloud ink collaboration to r...
Southeast Asia, 10 April — Dentsu and Flipkart Commerce Cloud (”FCC”), the technology solutions arm of Flipkart, India’s homegrown e-commerce marketplace, are pleased to join forces through a stra...
Wins
iProspect and dentsu QLD take out spots on AFR Best Place...
Australia, 10 April — iProspect Australia and dentsu QLD have been recognised as two of Australia and New Zealand's best businesses in workplace policy and practice, placing eighth and ninth respe...
Appointment
Dentsu Creative Singapore poised for growth with Fiona Hu...
Singapore, 25 March — Dentsu has appointed Fiona Huang as Managing Director, Dentsu Creative Singapore, to scale its creative business, with effect from 25 March 2025.
With over 17 years of drivin...
Thought-Leadership
Dentsu Ad Spend Report: Asia Pacific Defies Global Slowdo...
Asia Pacific, 25 February —
Digital ads lead APAC, making up 70% of spend, with programmatic growing 24%, surpassing global trends.
China's digital giants tighten grip on ad budgets – Tencen...
Appointment
Dentsu Malaysia to strengthen leadership bench strength w...
Malaysia, 24 February — Dentsu Malaysia to strengthen leadership bench strength with Bala Pomaleh coming onboard as CEO of Media.
A revered media leader in Malaysia with 20 years of management exp...
Appointment
Dentsu Malaysia appoints Uday Desai to Scale Creative Bus...
Malaysia, 15 January — Dentsu has appointed Uday Desai to drive the evolution of its creative business in his role as Managing Director, Creative, dentsu Malaysia.
With over 20 years of experienc...
Campaign
Dentsu Vietnam Innovates For Advocacy With Malnutrition P...
Vietnam, 15 January — Dentsu Vietnam has launched MalNutrition Plates, a campaign that has turned everyday tableware into powerful symbols of advocacy to raise awareness and drive fundraising for...
Appointment
Dentsu Singapore Enhances Integrated AdTech and MarTech S...
Singapore, 3 January — Dentsu Singapore is enhancing its integrated adtech and martech solutions with Rahul Thappa appointed as Managing Director of Customer Experience Management (CXM) & Med...
Award Wins
Dentsu Indonesia Dominates Citra Pariwara 2024 With Recor...
Indonesia, 14 December — Dentsu Indonesia has continued to dominate the Citra Pariwara Advertising Festival for the fifth consecutive year with an unmatched record of 32 wins as it reclaimed the ...
Appointment
Merkle Named Leader in Adobe Cloud Professional Services ...
Global, 11 December — Merkle, dentsu's experience-led, data-driven experience transformation consultancy, today announced its designation as Leader in the IDC MarketScape: Worldwide Adobe Experie...
Appointment
Dentsu Named a Leader in Gartner® Magic Quadrant™ in Inau...
Global, 9 December — Dentsu today announced its designation as “a Leader” in the Gartner® Magic Quadrant™ for Digital Experience (DX) Services. The inaugural report evaluates providers based on t...
News
CMOs in APAC Lead Media Craft in the Algorithmic Era
Asia Pacific, 25 November — Dentsu today announced the launch of its 2024 CMO Navigator, Media Edition – a global study of over 1,900 CMOs in 13 countries. This latest installment in the Navigato...
News
Dentsu Named a Leader in Media Management Services by Ind...
Singapore, 13 November — dentsu today announced that it was named a Leader in [“The Forrester Wave™: Media Management Services, Q4 2024”] by Forrester Research, Inc.
Comprising media agencies ...
News
Dentsu Japan International Brands Launches Introducing th...
Tokyo, 28 October — Dentsu Japan International Brands* (DJIB), in collaboration with leading platforms such as Mobkoi, Ogury, Teads, and Twitch, along with Lumen Research and Realeyes, the resear...
Dentsu Malaysia celebrates Hidden Heroes with Axiata
Malaysia, 22 October — Dentsu Malaysia is pleased to partner with Axiata Group Berhad for Merdeka 2024 campaign to honor Malaysia’s unsung heroes, whose achievements have quietly placed the nation...
Dentsu Showcases Innovative Approach to Sustainable Futur...
Asia Pacific, 10 October — Dentsu is happy to participate in the Corporate Innovation Summit organized by RISE, a leading innovation powerhouse company, bringing industry leaders and innovators fr...
Dentsu Unveils Key 2025 Media Trends: The Algorithmic Era...
Asia Pacific, 10 October — Today, dentsu releases its highly anticipated 2025 Media Trends report, titled The Year of Impact. This edition, crafted by specialists across Carat, dentsu X, and iPros...
Dentsu Appoints Dan Pantumsinchai as Managing Director of...
Asia Pacific, 3 October — Dentsu is pleased to announce the appointment of Dan Pantumsinchai as the Managing Director of Gaming for the Asia Pacific region. Reporting to Yusuke Kasahara, dentsu’s ...
20-Year Dentsu Veteran Guang Cui Elevated to CEO of China
Shanghai, 20 September — Dentsu is pleased to announce the promotion of Guang Cui to CEO, China, dentsu, effective 27 September. A distinguished industry leader and a 20-year veteran of dentsu, Cu...
Dentsu Launches “House of Creators” to Inspire Excitement...
13 September — Dentsu Group Inc. (Headquarters: Dentsu Group Inc.; Head Office: Minato-ku, Tokyo; President & Global CEO: Hiroshi Igarashi; hereinafter referred to as “the Company”) today anno...
Carat Appointed as Media Partner of Pernod Ricard in Chin...
9 September, China — Carat, a dentsu company, has been appointed the media planning and buying partner for Pernod Ricard China. Carat will collaborate with Pernod Ricard’s extensive portfolio of r...
Dentsu Malaysia Bags Media Agency Of Record Mandate For F&N
11 September, Malaysia — Dentsu Malaysia has been handed media agency of record mandate for Fraser & Neave (F&N) Group in Malaysia, following a competitive pitch.
Effective October 2024, d...
CMOs More Empowered than Ever to Deliver Transformation
5 August, 2024 — Asia Pacific – Dentsu Creative has today released its annual global survey of 950 Chief Marketing Officers – 300 from APAC, revealing a new era of empowerment worldwide, spurred by...
Dentsu Unlocks Deep Understanding of the B2B Buyer, Launc...
28 August, Asia Pacific — Dentsu, an integrated growth and transformation partner to the world's leading organizations, today published the largest study of B2B buying behavior globally for the fo...
Dentsu Enhances integrated customer experience management...
27 August, 2024 — Dentsu International (dentsu) is accelerating the growth of its customer experience management (CXM) capabilities in Southeast Asia (SEA) with the launch of Merkle in Thailand, e...
Dentsu Strengthens Leadership Bench with Dual Media and P...
30 July, 2024 – Asia Pacific – Dentsu is pleased to announce the dual appointments of Ganga Chirravuri as President, Product & Development, APAC and Matt Farrington as President, Investment &am...
iProspect Unveils Report on Bold Storytelling in the Plat...
23 July, 2024 – Asia Pacific – iProspect, leading global digital performance marketing agency, announces the release of its latest thought leadership report, "Future of Storytelling: Bold Storytell...
Toyota Motor Asia Rolls Out 'Start Your Impossible' Regio...
Toyota Motor Asia has partnered with Dentsu Creative Singapore to unveil the latest phase of their global corporate initiative, "Start Your Impossible," celebrating the journey of 11 exceptional Gl...
New Report from Merkle Highlights Importance of Customer-...
Second installment of the 2024 Customer Experience Imperatives examines leaders’ priorities and behaviors through the lens of customer centricity
July 9, 2024 – Merkle, dentsu's leading technology-...
Merkle Singapore and Royal Brunei Airlines mark 10-year p...
Dentsu Singapore’s award-winning CXM agency, Merkle Singapore, has been reappointed as the exclusive digital marketing agency for Royal Brunei Airlines, following a competitive pitch. As the incumb...
Dentsu Launches Landmark Future Consumer Study in Asia Pa...
The Era of the Insight-to-Foresight Pivot forecasts how pivotal trends across AI, climate and others will reshape consumer behaviors in the next decade
Asia Pacific, 10 June, 2024 – Dentsu, a globa...
Dentsu Hong Kong Crowned Overall Agency of the Year with ...
Dentsu Hong Kong is the Overall Agency of the Year, on top of 13 category wins
WaiChung Au, Managing Director, Media, dentsu Hong Kong named Agency Leader of the Year (Gold)
Dentsu Hong Kong...
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