Dentsu Collaborates with Microsoft to Build Path to the Metaverse for Brands and Business

Dentsu Collaborates with Microsoft to Build Path to the Metaverse for Brands and Business

Launches collaboration space and technology showcase with HeadOffice.Space

Dentsu International today announced it has collaborated with Microsoft to build a unique collaboration space in the metaverse, designed to excite and inspire brands to innovate and experiment with Web3 technologi...

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Dentsu Shares Asia Pacific Gaming Insights with Industry-...

Dentsu International announces the launch of its exclusive dentsu gaming data and insight capability to help brands connect more authentically with consumers and become part of gaming culture.  Two...

Dentsu Redder Vietnam wins Creative Agency of the Year fo...

Dentsu Redder Vietnam has once again won Creative Agency of the Year for the fifth time at the recent 2022 MMA Vietnam Smarties Awards.  An award-winning creative agency with more than 180 awards a...

Dentsu Appoints Next Generation of Leaders in The Philipp...

Jerry Hizon will take on the role of Chief Creative Officer and helm both Dentsu Jayme Syfu and Dentsu One Manila. Prior to his role expansion, he previously led the transformation of the Dentsu On...

Zespri as Advocate in Hong Kong Sports and Manifests its ...

Hong Kong still remembers their great strides in the Olympics Game 2021 and paid considerably more attention to local sports’ development. And entering the East Asian Football Championship, Zespri,...

Dentsu brings Singapore innovation to the global stage wi...

Dentsu VI: a born-in-Singapore, end-to-end global offering to help brands build virtual identities for intimate experiences in the metaverse and beyond First-of-its-kind innovation launched to...

Dentsu Appoints Michael Bass as Chief Trading Officer, As...

Dentsu International announces the appointment of Michael Bass, Chief Trading Officer, Media, Dentsu Asia Pacific.  With over 20 years’ experience, Bass’ career is expansive – encompassing a range ...

Dentsu Singapore inks strong performance with biggest hau...

CEO Prakash Kamdar is Agency Leader of the Year Dentsu Singapore takes Silver for Agency Team of the year Merkle Singapore snags coveted Overall Agency of the Year Dentsu Singapore is proud...

DENTSU CREATIVE appoints Cheuk Chiang as CEO, DENTSU CREA...

DENTSU CREATIVE today announces the appointment of Cheuk Chiang as CEO, DENTSU CREATIVE Asia Pacific. His appointment comes at a time when Dentsu International is heavily investing in its creative ...

Robert Gilby appointed CEO APAC, Dentsu International

Dentsu International today announces the appointment of Robert (Rob) Gilby as CEO APAC, Dentsu International, effective 5 September 2022.  “Rob is an exceptionally well-rounded leader with a progre...

Asia Pacific Dentsu Ad Spend to Reach US$250.0 Billion in...

Asia Pacific ad spend is expected to grow by 5.1% to reach US$250.0 billion in 2022 – US$35.7 billion above the 2019 pre-pandemic level in the region. Forecast indicates that Asia Pacific adve...

Dentsu Shares Asia Pacific Data Consciousness Project Rep...

The Dentsu Data Consciousness Project conducted across 14 Asia Pacific countries with over 20,000 people between the ages of 16 and 64 aims to showcase how consumers feel and respond to brands a...

Asahi Launches Attention Grabbing 3D Ad in Hong Kong, the...

Asahi, Japan’s No.1 beer brand has made its substantial mark in Hong Kong, the revived city right after its lockdown and ahead of the summer season to launch its first ever 3D billboard by dentsu I...

Dentsu APAC Executive Team Promotes Next Generation Leaders

Dentsu Asia Pacific announces the promotions of Sharan Jaswal to General Counsel APAC, Luke Speers to Chief People Officer APAC, both effective 1 April and Paul Koppelman to Chief Financial Officer...

John Riccio Appointed President, Merkle Asia Pacific

Riccio succeeds Zhengda “Z” Shen, who is retiring after 22 years with Merkle, five years with dentsu. Merkle (www.merkleinc.com), dentsu’s leading technology-enabled, data-driven customer experienc...

Dentsu APAC Appoints Chief Creative Officer APAC at Merkl...

Dentsu Asia Pacific announces the appointment of Farrokh Madon as Chief Creative Officer Asia Pacific at MerkleB2B, effective 19 April 2022. Based in Singapore, Farrokh will oversee the creative di...

Dentsu Singapore Boosts Media Leadership with Pankaj Naya...

Dentsu Singapore is pleased to announce the promotion of Pankaj Nayak to the role of Managing Director, Media Group. Effective immediately, the role reports to Prakash Kamdar, CEO of dentsu Singapo...

Dentsu International Appointed by Lenovo for Paid Media i...

Dentsu International has been appointed by Lenovo, a leading global technology company, as its paid media partner for its Asia Pacific markets. Dentsu will work closely with Lenovo in the region to...

Merkle Singapore Accelerates Focus on Key Strategic Secto...

Dentsu International (dentsu) Singapore is pleased to announce that it has completed the integration of its award-winning digital marketing agency, Happy Marketer, which will now be rebranded as Me...

Dentsu APAC Appoints Chief Technology Officer for Top Tec...

Dentsu Asia Pacific today announces the appointment of Christina Lee as Chief Technology Officer, effective April 4, 2022. In her role, Christina will be responsible for providing overarching techn...

Dentsu Indonesia appoints Media CEO and welcomes its firs...

Dentsu Indonesia further strengthens its executive leadership team with the appointment of Aloysia Dian Anggraeni (Aloy) as CEO of Media Service Line, and welcomes its first Chief Growth Officer, L...

Dentsu APAC Appoints CEO Isobar Vietnam

Siddarth Malhotra has been promoted to CEO Isobar Vietnam, in addition to his current role as Managing Director dentsu mcgarrybowen Vietnam Former CEO Denise Thi will be moving into the Chair ...

Dentsu Singapore Forms Alliance with Partnership Manageme...

Dentsu International (dentsu) Singapore has formed an alliance with leading partnership management platform, impact.com to enable and accelerate partnership opportunities for clients globally. The ...

Dentsu APAC Appoints Regional Integrated Strategy Partner

Dentsu Asia Pacific today announces the appointment of Richard Reid as Integrated Strategy Partner, effective immediately. In his role, Richard will be responsible for driving integrated strategy d...

Mercedes-Benz Hong Kong and Zung Fu Unveils the Newest EQ...

View Video Showreel HERE To counter the perception that electric cars are not as fun as petrol cars, Mercedes-Benz Hong Kong and Zung Fu launches the newest electric car from EQA, with the ‘Electri...

Dentsu Ad Spend Report in Asia Pacific Predicts Second Ye...

   Asia Pacific advertising spend is expected to grow by 5.9% (vs global 9.2%) to reach US$255 billion (vs US$745 billion globally) in 2022 – US$33 billion above the 2019 pre-pandemic level in t...

Dentsu Singapore Charts Return to Pre-pandemic Growth as ...

Dentsu International (dentsu) Singapore is pleased to announce that it has delivered a strong close to 2021, charting a return to pre-pandemic growth as it commits to more purpose-led growth in 202...

Dentsu Indonesia Welcomes New CEO, Further Bolstered by D...

Prakash Kamdar is appointed CEO, dentsu Indonesia in addition to his current role as CEO, dentsu Singapore, as Maya Watono leaves the business to take on a role within the Indonesian Ministry of...

Sanjay Bhasin Expands Vietnam & Myanmar Leadership Remit ...

Dentsu Asia-Pacific today announces the appointment of Sanjay Bhasin as CEO, dentsu Thailand, in addition to his current role as CEO, dentsu Vietnam & Myanmar. This appointment is central to de...

Carat appointed as integrated marketing solutions partner...

Carat, part of Dentsu International (dentsu) Singapore, has been appointed by global apparel retailer UNIQLO as their partner in integrated marketing solutions in Singapore. Carat will be responsib...

Dentsu International Launches Merkle Taiwan and Expands C...

Dentsu International is expanding its Customer Experience Management (CXM) service in APAC following its announcement of Merkle Taiwan's launch today. Dentsu Taiwan aims to strengthen its market-le...

Dentsu International Strengthens Executive Leadership wit...

- Dentsu International further strengthens its executive leadership with the appointment of Alex Hesz, Global Chief Strategy Officer, marking an important step in its ambition to become the most in...

Nestlé Indonesia appoints dentsu Indonesia to handle full...

Dentsu International Indonesia, one of the country’s largest advertising networks, has recently won the media mandate for Nestlé Indonesia, the world’s largest food & beverage company. As part ...

Dentsu Retains Standard Chartered Global Media Remit

Dentsu International has been selected as Standard Chartered’s Media Agency of Record for a further five years, having successfully defended the account in a competitive pitch.  Emma Sheller, Globa...

Dentsu Malaysia Seals Partnership with Nuffnang Live

Dentsu Malaysia, and Netccentric Ltd’s subsidiary on enabling live commerce, Nuffnang Live Commerce, today announced an exclusively designed partnership of an integration between their marketing so...

Dentsu Malaysia Appointed as Axiata’s Creative Agency of ...

Dentsu Malaysia has been selected as Axiata's creative agency of record effective December 2021. Dentsu has been tasked with building Axiata's brand equity aligned to its strategic purpose of Advan...

Dentsu Indonesia Launches Merkle and Takes Customer Exper...

Dentsu International Indonesia, one of the country’s largest advertising networks announces the launch of Merkle – a leading data-driven customer experience management (CXM) company that drives peo...

Dentsu International Expands its Customer Experience Offe...

Dentsu International announced today the expansion of its customer experience management (CXM) service line with the launch of Merkle in Hong Kong. Merkle brings leading capabilities across data an...

Dentsu International announces Phil Adrien as CEO, Creati...

Dentsu International today announces the appointment of Phil Adrien to the role CEO, Creative, Asia-Pacific. In this role Phil will be responsible for leading dentsu’s Asia Pacific creative busines...

Homegrown foodtech startup Float Foods appoints dentsu Si...

Dentsu International (dentsu) has been appointed by Singapore-based, home-grown foodtech startup, Float Foods, as brand and digital strategy partner to power the commercial launch of Asia’s first p...

Dentsu X Retains #1 Position in Global RECMA Rankings as ...

The new Overall Activity Volume Rankings report, published by RECMA this month, highlights dentsu X as the fastest growing media agency globally, with 8.8% year on year agency growth. This is the t...

Dentsu Singapore and Insider ink partnership to deliver p...

Dentsu International Singapore (dentsu) and Insider today announced a new partnership that will marry dentsu’s integrated capabilities in client support and execution with Insider’s AI-powered cros...

Dentsu Malaysia redesigns a unified creative structure an...

Dentsu Malaysia has appointed Kunal Roy into a newly created role as CEO Dentsu Creative Service Line. Kunal will initiate the transformation of dentsu malaysia’s Creative line of service in tandem...

Dentsu international appoints Fred Levron as Global Chief...

Dentsu International today announced that Fred Levron has been named Global Chief Creative Officer.  This executive role will see Levron leading the network’s holistic creative agenda and its portf...

Dentsu Malaysia Wins Pizza Hut's Media Services

Dentsu Malaysia has won all Pizza Hut's media buying and planning services effective July 2021, becoming its key partner on its transformational e-commerce journey towards in-home dining. Dentsu's ...

Dentsu International accelerates industry leadership with...

Dentsu International today announced strong performance against its 2020 Social Impact strategy and sustainability goals. The 2020 Social Impact Highlights Report highlights how despite global disr...

Singapore Press Holdings appoints Happy Marketer as data ...

Singapore Press Holdings (SPH), Asia's leading media organisation, has renewed its appointment of dentsu International’s award-winning digital marketing agency Happy Marketer, a Merkle Company, to ...

Dentsu Report Highlights Green Shoots of Ad Spend Recover...

Asia Pacific advertising spend is expected to grow by 8.0% or US$17 billion to US$229 billion (vs global growth of 10.4.% or US$60 billion to US$634 billion)  China and Japan are two of the to...

Dentsu Sets Out the Timeframe for Brands to be "Cookie Fr...

67% of consumers declare they have little to no understanding about how their data is being used. 60% say they are not familiar with tracking prevention or unsure about the consequences on their bu...

Dentsu International Announces Merlee Jayme as Chief Crea...

Dentsu International today announces the appointment of Merlee Jayme to the role Chief Creative Officer, Asia Pacific (APAC). She will be responsible for creative excellence across dentsu's creativ...

Dentsu APAC Launches "Sound Mind", region-wide internal i...

The COVID-19 pandemic has affected our lives in different ways. Many people are facing challenges brought on by lockdowns which can be stressful, overwhelming, and emotional. Public health safety m...

Dentsu bolsters Singapore-based bench strength as it prim...

Dentsu International (dentsu) today announced that it has bolstered its bench strength with Singapore-based appointments made across its Creative, CXM, and Media service lines. As part of its peopl...

Dentsu APAC Launches Common Ground to Unite Offices

Today, dentsu international launched a new internal initiative for its 11,000 employees in 17 markets in Asia Pacific, entitled “Common Ground”. Common Ground is a way for employees at dentsu to ma...

Dentsu APAC wins Adobe 2021 Digital Experience Partner of...

Dentsu has today been recognised as Adobe 2021 Digital Experience Partner of the Year in APAC, driven by the network’s customer experience management business, including Isobar and dentsu Commerce....

Dentsu APAC Data Sciences Division Launches GPT-3 Content...

Dentsu Asia Pacific’s Data Sciences Division has announced the launch of a GPT-3 powered content generation engine. The engine is designed to produce several iterations of creative copy tied to his...

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