Dentsu Expands Global Sports & Entertainment Offering to "Connect Culture to Commerce" for Brands and Rights Holders
Dentsu expands its global Sports & Entertainment offering, launching anime and analytics solutions across key markets to connect brands with fans through culture and commerce.
Global, 16 June —
- Appoints New Global Head of dentsu Sports & Entertainment ...
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People
Dentsu Malaysia Expands 100plus Partnership with Creative...
Malaysia, 7 October — Dentsu Malaysia has expanded its partnership with 100PLUS following a competitive pitch, taking on creative and social media responsibilities starting October 2025.
With the a...
People
Dentsu Indonesia makes new creative leadership appointments
Indonesia, 4 Septemeber — Dentsu Indonesia today announced strategic leadership appointments for its creative business, with Lucky Handoko returning to the network as General Manager, Dentsu Creati...
Case Study
Standard Chartered tackles financial wellness in new mark...
Singapore, 27 August — Standard Chartered has launched WellnessNOW, a category-first video series that reflects the bank’s mindful and deliberate approach towards reframing the definition of well-b...
Appointment
Intelligence at the Core: dentsu APAC Promotes Strategy a...
Asia Pacific, 17 July — Dentsu Asia Pacific is pleased to announce two key promotions to its leadership bench, as part of its commitment to deepening its insight-driven, strategic excellence. Mimi ...
Case Study
Dentsu Thailand Helps Parkinson’s Patients Find Their Voi...
Thailand, 1 July — Dentsu Thailand has created Praykinson, a voice therapy app for Vajira Hospital to help patients with Parkinson’s disease, one prayer at a time.
Approximately one in every 100 el...
Wins
Dentsu Singapore scores Agency of the Year for the second...
Singapore, 30 June — Dentsu Singapore has maintained its Overall Agency of the Year title for the second consecutive year, taking home a record number of Gold wins - 11 Gold awards, 3 Silver awards...
Wins
Dentsu Hong Kong Wins Again as Overall Agency of the Year...
Dentsu Hong Kong has once again proven its marketing excellence by being crowned Overall Agency of the Year at the 2025 Marketing Interactive’s Agency of the Year (AOTY) Awards. This marks the seco...
Partnerships
Dentsu Partners with Evidenza to Integrate Synthetic Audi...
Cannes, France, 17 Jun — Dentsu today announced a new strategic partnership with Evidenza, to develop a Next Gen planning capability tailored to the evolving demands of the Algorithmic Era. By co...
Awards
Dentsu Malaysia anointed Digital Agency of the Year at MD...
Kuala Lumpur, Malaysia, 17 Jun — Dentsu Malaysia was crowned “Digital Agency of the Year” at the Malaysian Digital Association’s (MDA’s) D Awards 2025 with an impressive tally of 3 Gold, 6 Silver,...
News
Dentsu Expands Global Sports & Entertainment Offering to ...
Dentsu expands its global Sports & Entertainment offering, launching anime and analytics solutions across key markets to connect brands with fans through culture and commerce.
Global, 16 June —...
Solutions
New Brand "dentsu anime solutions" to Expand Globally
Global, 16 Jun — Supporting clients' growth strategies and the expansion of Japan's anime industry across North America, China and Southeast Asia
Dentsu Inc. (President & CEO: Takeshi Sano; He...
Partnerships
Criteo and dentsu Announce Global Commerce Media Partners...
Dentsu will harness the Criteo Commerce Media Platform stack to connect with consumers wherever shoppable moments happen
New York, 13 Jun — Criteo (Nasdaq: CRTO), the commerce media company, today...
Partnerships
Dentsu Selects MiQ Sigma to Help Power Next Gen Media Ope...
First holding company to leverage MiQ's AI-powered solution, establishing MiQ as dentsu's intelligence Partner to help clients navigate the Algorithmic Era.
London, England, 12 Jun — MiQ and dent...
Case Study
Dentsu Indonesia and Microlax let travellers Book-to-Poop...
Indonesia, 29 May — Travellers in Indonesia can now access clean restrooms with BuktuPup (or “Book-to-Poop"), a first-of-its-kind peer-to-peer toilet rental microsite developed by dentsu Indonesia...
Case Study
Dentsu Philippines Transforms Social Media into a Mental ...
The Philippines, 27 May — In a world overwhelmed by doomscrolling and digital burnout, dentsu Philippines is helping Filipinos to Learn to Pause, in its campaign for holistic mental health and wel...
Partnership
PMI and dentsu Indonesia form partnership to bridge brand...
Jakarta, 20 May — Dentsu Indonesia and Palang Merah Indonesia (“PMI” or the Indonesian Red Cross Society) today announced a partnership that will forge greater collaboration with the private secto...
Case Study
K-pop meets Dangdut in Dentsu Indonesia’s Unexpected Idol...
Indonesia, 6 May — Dentsu Indonesia has embraced K-pop with a local twist in The Unexpected Idol to launch Indofood’s SARIMI ISI 2 Korean Spicy Chicken flavour.
Delivering a surprising blend of K-...
Case Study
Dentsu Creative Vietnam Breaks the Myopic Loop to Launch ...
Vietnam, 29 April — Dentsu Creative Vietnam is breaking down misconceptions around vision correction procedures to launch “Zeiss Smile Pro 2025”, Carl Zeiss Vietnam Ltd’s most advanced laser visio...
Thought-Leadership
Dentsu Philippines 2025 Consumer and Media Trends Report:...
The Phillipines, 9 June — Dentsu Philippines has launched its 2025 Consumer and Media Trends Report: THE POWER OF CHOICE, spotlighting a new era of empowered Filipino consumers who are making info...
Case Study
From Staged Vows to Real Change: Dentsu Taiwan’s ‘Unfreez...
Asia Pacific, 22 April — In an unconventional campaign launched last Mother’s Day, Dentsu Taiwan and The Awakening Foundation challenged norms and ignited a nationwide conversation about reproduct...
Partnership
Dentsu and Flipkart Commerce Cloud ink collaboration to r...
Southeast Asia, 10 April — Dentsu and Flipkart Commerce Cloud (”FCC”), the technology solutions arm of Flipkart, India’s homegrown e-commerce marketplace, are pleased to join forces through a stra...
Wins
iProspect and dentsu QLD take out spots on AFR Best Place...
Australia, 10 April — iProspect Australia and dentsu QLD have been recognised as two of Australia and New Zealand's best businesses in workplace policy and practice, placing eighth and ninth respe...
Appointment
Dentsu Creative Singapore poised for growth with Fiona Hu...
Singapore, 25 March — Dentsu has appointed Fiona Huang as Managing Director, Dentsu Creative Singapore, to scale its creative business, with effect from 25 March 2025.
With over 17 years of drivin...
Thought-Leadership
Dentsu Ad Spend Report: Asia Pacific Defies Global Slowdo...
Asia Pacific, 25 February —
Digital ads lead APAC, making up 70% of spend, with programmatic growing 24%, surpassing global trends.
China's digital giants tighten grip on ad budgets – Tencen...
Appointment
Dentsu Malaysia to strengthen leadership bench strength w...
Malaysia, 24 February — Dentsu Malaysia to strengthen leadership bench strength with Bala Pomaleh coming onboard as CEO of Media.
A revered media leader in Malaysia with 20 years of management exp...
Appointment
Dentsu Malaysia appoints Uday Desai to Scale Creative Bus...
Malaysia, 15 January — Dentsu has appointed Uday Desai to drive the evolution of its creative business in his role as Managing Director, Creative, dentsu Malaysia.
With over 20 years of experienc...
Campaign
Dentsu Vietnam Innovates For Advocacy With Malnutrition P...
Vietnam, 15 January — Dentsu Vietnam has launched MalNutrition Plates, a campaign that has turned everyday tableware into powerful symbols of advocacy to raise awareness and drive fundraising for...
Appointment
Dentsu Singapore Enhances Integrated AdTech and MarTech S...
Singapore, 3 January — Dentsu Singapore is enhancing its integrated adtech and martech solutions with Rahul Thappa appointed as Managing Director of Customer Experience Management (CXM) & Med...
Award Wins
Dentsu Indonesia Dominates Citra Pariwara 2024 With Recor...
Indonesia, 14 December — Dentsu Indonesia has continued to dominate the Citra Pariwara Advertising Festival for the fifth consecutive year with an unmatched record of 32 wins as it reclaimed the ...
Appointment
Merkle Named Leader in Adobe Cloud Professional Services ...
Global, 11 December — Merkle, dentsu's experience-led, data-driven experience transformation consultancy, today announced its designation as Leader in the IDC MarketScape: Worldwide Adobe Experie...
Appointment
Dentsu Named a Leader in Gartner® Magic Quadrant™ in Inau...
Global, 9 December — Dentsu today announced its designation as “a Leader” in the Gartner® Magic Quadrant™ for Digital Experience (DX) Services. The inaugural report evaluates providers based on t...
News
CMOs in APAC Lead Media Craft in the Algorithmic Era
Asia Pacific, 25 November — Dentsu today announced the launch of its 2024 CMO Navigator, Media Edition – a global study of over 1,900 CMOs in 13 countries. This latest installment in the Navigato...
News
Dentsu Named a Leader in Media Management Services by Ind...
Singapore, 13 November — dentsu today announced that it was named a Leader in [“The Forrester Wave™: Media Management Services, Q4 2024”] by Forrester Research, Inc.
Comprising media agencies ...
News
Dentsu Japan International Brands Launches Introducing th...
Tokyo, 28 October — Dentsu Japan International Brands* (DJIB), in collaboration with leading platforms such as Mobkoi, Ogury, Teads, and Twitch, along with Lumen Research and Realeyes, the resear...
Dentsu Malaysia celebrates Hidden Heroes with Axiata
Malaysia, 22 October — Dentsu Malaysia is pleased to partner with Axiata Group Berhad for Merdeka 2024 campaign to honor Malaysia’s unsung heroes, whose achievements have quietly placed the nation...
Dentsu Showcases Innovative Approach to Sustainable Futur...
Asia Pacific, 10 October — Dentsu is happy to participate in the Corporate Innovation Summit organized by RISE, a leading innovation powerhouse company, bringing industry leaders and innovators fr...
Dentsu Unveils Key 2025 Media Trends: The Algorithmic Era...
Asia Pacific, 10 October — Today, dentsu releases its highly anticipated 2025 Media Trends report, titled The Year of Impact. This edition, crafted by specialists across Carat, dentsu X, and iPros...
Dentsu Appoints Dan Pantumsinchai as Managing Director of...
Asia Pacific, 3 October — Dentsu is pleased to announce the appointment of Dan Pantumsinchai as the Managing Director of Gaming for the Asia Pacific region. Reporting to Yusuke Kasahara, dentsu’s ...
20-Year Dentsu Veteran Guang Cui Elevated to CEO of China
Shanghai, 20 September — Dentsu is pleased to announce the promotion of Guang Cui to CEO, China, dentsu, effective 27 September. A distinguished industry leader and a 20-year veteran of dentsu, Cu...
Dentsu Launches “House of Creators” to Inspire Excitement...
13 September — Dentsu Group Inc. (Headquarters: Dentsu Group Inc.; Head Office: Minato-ku, Tokyo; President & Global CEO: Hiroshi Igarashi; hereinafter referred to as “the Company”) today anno...
Carat Appointed as Media Partner of Pernod Ricard in Chin...
9 September, China — Carat, a dentsu company, has been appointed the media planning and buying partner for Pernod Ricard China. Carat will collaborate with Pernod Ricard’s extensive portfolio of r...
Dentsu Malaysia Bags Media Agency Of Record Mandate For F&N
11 September, Malaysia — Dentsu Malaysia has been handed media agency of record mandate for Fraser & Neave (F&N) Group in Malaysia, following a competitive pitch.
Effective October 2024, d...
CMOs More Empowered than Ever to Deliver Transformation
5 August, 2024 — Asia Pacific – Dentsu Creative has today released its annual global survey of 950 Chief Marketing Officers – 300 from APAC, revealing a new era of empowerment worldwide, spurred by...
Dentsu Unlocks Deep Understanding of the B2B Buyer, Launc...
28 August, Asia Pacific — Dentsu, an integrated growth and transformation partner to the world's leading organizations, today published the largest study of B2B buying behavior globally for the fo...
Dentsu Enhances integrated customer experience management...
27 August, 2024 — Dentsu International (dentsu) is accelerating the growth of its customer experience management (CXM) capabilities in Southeast Asia (SEA) with the launch of Merkle in Thailand, e...
Dentsu Strengthens Leadership Bench with Dual Media and P...
30 July, 2024 – Asia Pacific – Dentsu is pleased to announce the dual appointments of Ganga Chirravuri as President, Product & Development, APAC and Matt Farrington as President, Investment &am...
iProspect Unveils Report on Bold Storytelling in the Plat...
23 July, 2024 – Asia Pacific – iProspect, leading global digital performance marketing agency, announces the release of its latest thought leadership report, "Future of Storytelling: Bold Storytell...
Toyota Motor Asia Rolls Out 'Start Your Impossible' Regio...
Toyota Motor Asia has partnered with Dentsu Creative Singapore to unveil the latest phase of their global corporate initiative, "Start Your Impossible," celebrating the journey of 11 exceptional Gl...
New Report from Merkle Highlights Importance of Customer-...
Second installment of the 2024 Customer Experience Imperatives examines leaders’ priorities and behaviors through the lens of customer centricity
July 9, 2024 – Merkle, dentsu's leading technology-...
Merkle Singapore and Royal Brunei Airlines mark 10-year p...
Dentsu Singapore’s award-winning CXM agency, Merkle Singapore, has been reappointed as the exclusive digital marketing agency for Royal Brunei Airlines, following a competitive pitch. As the incumb...
Dentsu Launches Landmark Future Consumer Study in Asia Pa...
The Era of the Insight-to-Foresight Pivot forecasts how pivotal trends across AI, climate and others will reshape consumer behaviors in the next decade
Asia Pacific, 10 June, 2024 – Dentsu, a globa...
Dentsu Hong Kong Crowned Overall Agency of the Year with ...
Dentsu Hong Kong is the Overall Agency of the Year, on top of 13 category wins
WaiChung Au, Managing Director, Media, dentsu Hong Kong named Agency Leader of the Year (Gold)
Dentsu Hong Kong...
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