Dentsu Hong Kong Crowned Overall Agency of the Year with 13 wins at the Agency of the Year Awards 2024

• Dentsu Hong Kong is the Overall Agency of the Year, on top of 13 category wins 
• WaiChung Au, Managing Director, Media, dentsu Hong Kong named Agency Leader of the Year (Gold)

Dentsu Hong Kong celebrated remarkable success at the 2024 Marketing Interactive's Agency of the Year Awards (AOTY), claiming 13 victories, including 4 Gold, 7 Silver, and 2 Bronze awards. Capping off this exceptional result, dentsu Hong Kong was crowned the Overall Agency of the Year, a top accolade presented to a single agency among all the participants. 

Simone Tam, CEO, dentsu GBA and Hong Kong said, “Our agency's success lies in our ability to foresee market trends and anticipate the needs of our clients. By doing so, we create innovative products and services that fuel their growth and competitive advantage to reflect our evolution of "One dentsu". In dentsu, we embrace our Business to Business to Society (B2B2S) model as a force for good and growth. We believe that by prioritizing what is good for business, good for clients, and good for society, we can create a powerful impact that drives positive change.” 

Dentsu Hong Kong was awarded in the following categories: 

• Media Agency of the Year (Gold) 
• Agency Leader of the Year (Gold) - WaiChung Au 
• Best Client Acquisition Agency of the Year (Gold) 
• B2B Agency of the Year (Gold) 
• Innovative Agency of the Year (Silver) 
• Best Agency Culture (Silver) 
• Best Client-Agency Partnership (Silver) 
• CRO (Conversion Rate Optimisation) Agency of the Year (Silver) 
• E-Commerce Agency of the Year (Silver) 
• Performance Marketing Agency of the Year (Silver) 
• Programmatic Agency of the Year (Silver) 
• Creative Agency of the Year (Bronze) 
• Digital Agency of the Year (Bronze) 

“I am truly grateful. Winning Overall Agency of the Year on top of our 13 wins, is the prefect recognition of our exceptional 250 talents. It speaks volume of our valued client partnerships. Over the past year, despite market challenges, we have achieved tremendous momentum as an agency, fuelled by our amazing company culture,” said Simone Tam, CEO, dentsu GBA and Hong Kong. "Special congratulations to WaiChung Au, our Managing Director of Media, who won Agency Leader of the Year. He has all the qualities of a dentsu leader; integrity, self awareness, courage, resilience and respect. I am so proud of WaiChung as well as everyone at the agency who calls dentsu Hong Kong home.” 

“I am truly honored to be recognized as the Agency Leader of the Year. This accolade reflects how incredible our teams are and our commitment to going beyond just media solutions to partner with clients in an all-rounded way,” said WaiChung Au, Managing Director, Media, dentsu Hong Kong. “Our cross-functional teams proactively solve business challenges, which is a market-first approach that strongly benefits our clients by turning media questions into business answers. I'm excited to continue inspiring more impactful partnerships with our clients in the years to come," he added. 

In addition to the awarded categories, dentsu Hong Kong was also shortlisted for: 

• Integrated Marketing Agency of the Year 
• Full Service Agency of the Year 
• B2C Agency of the Year 
• Best Client Retention Agency of the Year 

The Marketing Interactive's Agency of the Year Awards is Hong Kong's premier program to measure, reward, and recognize the top-performing agencies in the industry. Dentsu Creative Hong Kong earned the prestigious Creative Agency of The Year title, while iProspect Hong Kong was named the Best Performance-Based Agency of the Year in 2023. Dentsu GBA & Hong Kong's CEO, Simone Tam, was also crowned the Agency Leader of the Year at Marketing Interactive's Agency of The Year Awards 2022.