Dentsu Singapore scores Agency of the Year for the second year running with 18 wins

Singapore, 30 June — Dentsu Singapore has maintained its Overall Agency of the Year title for the second consecutive year, taking home a record number of Gold wins - 11 Gold awards, 3 Silver awards, 4 Bronze awards at Marketing Interactive’s Agency of the Year (AOTY) Awards 2025.

Prakash Kamdar, CEO, Clients & Solutions, Southeast Asia, and CEO of Singapore, dentsu said, “Being recognised as Agency of the Year as ONE dentsu Singapore for the second year isn't just a milestone — it is proof that there is much strength in unity, and that bold thinking and consistent rigour wins. The multiple awards in key categories signal both breadth and depth of our capabilities. We will always consider ourselves as work in progress, however we continue to build momentum through fearless creativity, data-driven thinking, and an unwavering commitment to innovation. This award belongs to our people — the thinkers, innovators, and challengers — and to our clients who continue to trust us as their growth partner. From Singapore to Southeast Asia, to the region and onto the global stage, we’re committed to effecting change for growth and good as well as helping brands grow with work that breaks convention and delivers real impact.”

Dentsu Singapore was awarded in the following categories:

• Agency of the Year
• Agency Team of the Year (Gold)
• Analytics Agency of the Year (Silver)
• Best-Agency Client Partnership (Gold)
• Consultant of the Year (Gold)
• Content Marketing Agency of the Year (Bronze)
• Creative Agency of the Year (Bronze)
• CRM & Loyalty Marketing Agency of the Year (Gold)
• eCommerce Agency of the Year (Gold)
• Full-Service Agency of the Year (Silver)
• Integrated Marketing Agency of the Year (Bronze)
• MarTech Agency of the Year (Gold)
• Media Agency of the Year (Gold)
• Mobile Marketing Agency of the Year (Silver)
• Performance Marketing Agency of the Year (Gold)
• Programmatic Agency of the Year (Gold)
• Search Agency of the Year (Gold)
• Specialist Agency of the Year (Bronze)
• Rising Star – Xin Yee Chow, Client Success Manager, CXM, dentsu Singapore (Gold)

“This back-to-back win is more than an award — it reflects the lengths we go to dive deep and our focus on delivering success with our clients. Our people are the driving force behind our achievements, and this recognition reflects how they continuously rise to every challenge and opportunity with their perseverance and expertise. We are incredibly proud of our teams and our clients collaborating, coming together in service of creative excellence. We will continue to build upon this to bring home more wins for our client partners, our people, and our industry,” Fiona Huang, Managing Director, Dentsu Creative Singapore, and Rahul Thappa, Managing Director, CXM and Media, dentsu Singapore, jointly added.

In addition to the awarded categories, dentsu Singapore was also shortlisted for:

• Digital Agency of the Year
• Experiential Marketing Agency of the Year
• Social Media Marketing Agency of the Year

Marketing Interactive’s Agency of the Year Awards is Singapore’s premier awards program to measure, reward, and recognise the industry’s top-performing agencies. Across dentsu Singapore, the teams previously scored 10 wins, 20 wins and 21 wins at the awards in 2022, 2023, 2024 respectively. Dentsu’s CXM agency, Merkle Singapore, was Overall Agency of the Year in 2022 and 2023, while dentsu Singapore held the title for 2024.