Dentsu Hong Kong Wins Again as Overall Agency of the Year with 20 Accolades at the Agency of the Year Awards 2025

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Dentsu Hong Kong has once again proven its marketing excellence by being crowned Overall Agency of the Year at the 2025 Marketing Interactive’s Agency of the Year (AOTY) Awards. This marks the second consecutive year dentsu Hong Kong has taken home the most prestigious title, reinforcing its leadership in the industry.

Hong Kong, 27 June — Alongside the top accolade, dentsu Hong Kong achieved an impressive total of 20 wins across various categories, including:

  • 10 Golds
  • 6 Silvers
  • 4 Bronzes

“We’re incredibly honored to be named Overall Agency of the Year for the second consecutive year. In a challenging market, this recognition reflects our team’s resilience, forward-thinking mindset, and commitment to excellence. Winning 20 awards across categories like full-service, client acquisition, and innovative marketing underscores the strength of our integrated offering,” said Simone Tam, CEO, dentsu GBA and Hong Kong. “As we embrace an idea-led, AI-powered strategy, our proprietary tools are helping us work smarter and deliver even greater impact. I’m immensely proud of our people — and grateful to our clients for their trust and continued partnership,” she added.

Dentsu Hong Kong was awarded in the following categories:

  • Full Service Agency of the Year (Gold)
  • Creative Agency of the Year (Gold)
  • Best Client Acquisition Agency of the Year (Gold)
  • Content Marketing Agency of the Year (Gold)
  • Brand & Design Consultancy of the Year (Gold)
  • B2C Agency of the Year (Gold)
  • Digital Agency of the Year (Gold)
  • eCommerce Agency of the Year (Gold)
  • Innovative Agency of the Year (Gold)
  • Programmatic Agency of the Year (Gold)
  • Integrated Marketing Agency of the Year (Silver)
  • Best Client Retention Agency of the Year (Silver)
  • Best Client-Agency Partnership (Silver)
  • B2B Agency of the Year (Silver)
  • Agency Team of the Year (Silver)
  • Best Breakthrough Agency of the Year (Silver)
  • Media Agency of the Year (Bronze)
  • Best Agency Culture (Bronze)
  • Performance Marketing Agency of the Year (Bronze)
  • CRO Agency of the Year (Bronze)

The Marketing Interactive’s Agency of the Year Awards is Hong Kong’s premier platform recognizing top-performing agencies.