Dentsu APAC sets a new creative workflow standard in delivering content and creative for media with Zoyumi

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Asia Pacific, 15 October - Dentsu APAC has launched Zoyumi, its proprietary AI-powered solution purpose-built to transform always-on digital campaign execution with precision, optimal scale, and speed in content and creation production.

Zoyumi integrates core functions within a single SaaS platform - content scoring, creative production, and performance tracking in a fully API-driven solution - thereby empowering brands to optimise content relevance, gain real-time visibility into performance, while focusing on always-on campaigns. Custom dashboards provide a clear line of sight across performance, allowing for faster decision-making and greater accountability.

Ganga Chirravuri, President, Product & Development APAC, dentsu, commented, “Zoyumi combines two principles that are core to modern marketing: amplification (‘増幅’ pronounced as ‘zou fuku’), and accuracy, symbolised by the bow and arrow (‘弓矢’, pronounced as ‘yumi ya’). Together they speak to our vision to help brands not only move faster, but to move with precision. Zoyumi is engineered for the new era of marketing, where agility and efficiency are critical, optimal-scale with brand guidelines built-in on content and creative are valued, and that’s exactly how we see the future of always-on campaigns.”

In its first deployment, Zoyumi was customised for a global technology brand to support the scale and complexity of always-on campaigns across markets. The platform enabled teams to produce on-brand creatives in under 30 minutes, surface top-performing content via scoring and act on campaign insights through real-time dashboards, all while embedding governance and brand-safety measures from the ground up.

Prakash Kamdar, CEO, Clients & Solutions, SEA, dentsu, and CEO, dentsu Singapore, added, “Zoyumi was innovated in Singapore but built for the realities and opportunities across Asia-Pacific. As an adaptable solution, Zoyumi truly comes to life when it calibrated for a brand’s needs, working like an arrow in the noise to give speed, agility, and accuracy to act in the moment, while keeping every message on brand. Its success in creating and activating high-performance content at scale reflects Southeast Asia as a hub for innovation.”

With Zoyumi, dentsu enables a scalable innovation for brands to unlock new levels of marketing productivity without the typical trade-offs between scale and craft. The solution is now available to dentsu’s clients, with features customisable to meet specific market and brand requirements.


For more information, contact:

Carol Wee  
Communications Director
dentsu SEA and Singapore 
carol.wee@dentsu.com

Lydia Yeo
Senior Communications Manager
dentsu Singapore 
lydia.yeo@dentsu.com