Dentsu Malaysia Expands 100plus Partnership with Creative and Social Media Mandate

Malaysia, 7 October — Dentsu Malaysia has expanded its partnership with 100PLUS following a competitive pitch, taking on creative and social media responsibilities starting October 2025.

With the addition of creative and social media, dentsu is now positioned to deliver a fully connected brand experience for 100PLUS across paid, earned, and owned channels.

This appointment follows the network’s role as media agency of record for 100PLUS since late 2024.

Leong Wai Yin, CMO, F&N Beverages Marketing, commented, “100PLUS has always been about inspiring energy and refreshment in the everyday moments that matter. For that, we need a partner that is able connect strategy, creativity, and technology in a way that keeps us ahead of our consumer expectations. Dentsu stood out with their sharp strategy, deep audience insights, and bold ideation. What excites us most is how their integrated solutions, spanning media, creativity, and social, will allow us to bring these ideas to life in a way that truly drives growth for the 100PLUS in Malaysia.”

Audrey Chong, CEO, dentsu Malaysia commented, “100PLUS is a household name that inspires Malaysians to stay active, refreshed, and energized. Our role is to take that powerful legacy and translate it into modern consumer experiences. By extending our partnership, we can bring the best of our creative storytelling, social expertise, and data-driven media solutions to ensure 100PLUS continues to engage audiences in meaningful and relevant ways.”

The expanded remit builds on the heart of dentsu’s Media++ approach that redefines media as every consumer touchpoint. By placing media at the core and layering it with creativity, data, and technology, it helps brands unlock integrated growth solutions that are scalable and creates easier entry points for brands to extend impact, deepen engagement, and fuel sustainable growth.