To establish the new Vodafone positioning and strategy of the brand. To create awareness and establishment of new Strapline ‘’Together We Can’’ in a meaningful way and to inspire Society.
Moreover, to deliver bold and brave, brand-led campaigns that will help a mass audience understand our new brand positioning. To build connected experiences that go beyond (or evolve) traditional media thinking, by working closer than ever with partners.
For the first time in Greek Media, we combined TV & radio hosts of different shows of ‘’competing’’ stations (airing at similar time slots), where they aired a joint show, to discuss the “Together we can” proposition. The Dreamlab app, in the context of World Health Day (April 7th, 2021), was the vehicle to do so. The TV common broadcasting lasted for 10 minutes, whereas Radio common broadcasting had a full 3-hour show.
TV & Radio broadcasting and the following News and other shows’ coverage reached nearly 600.000 individuals. Free publicity, buzz and WOM indicated how successful the activation was, as it was the first time that kind of activation was implemented in the Greek media.
ERMIS AWARDS 2021:
- ERMIS MEDIA for TV
- ERMIS MEDIA for COMBINED USE OF MEDIA (TV-Radio)
Carat and Vodafone experts worked together to bring competing media channels together via branded content, to substantiate the Togetherness proposition.
TV & radio hosts of different shows on ‘’competing’’ channels (airing at similar time slots) aired a joint show, to discuss the “Together we can” proposition.
TV and Radio Common Broadcasting
Strategic design for digital customer care
Transforming digital customer interactions by designing a new customer portal for a major public utilities provider
Increasing engagement with digital banking
Global digital consolidation and relaunch
MTU/Rolls-Royce Power Systems
Boosting efficiency using Design Sprint
Merkle: Magpie a 100% AI-Driven Multi-Channel Marketing C...
Vigyél Haza Foundation - 1% Campaign
Golden Effie award in category „Social Purpose Campaigns”
BelVita bus stop branding for Mondelez
Unique OOH solution to demonstrate product benefit
IKEA - Interactive citylight
A uniqe solution to demonstrate IKEA’s environmentally friendly products
Granny Erzsi’s „bejgli” chatbot for Vénusz
„The best digital tool in 2018 in Hungary” (DMBP)
D&G Light Blue OOH campaign
In today’s rushing world OOH cannot catch everyone’s attention. Hence we go for that attention on mobile platform, too.
OMV - Infotainment videos
MaxxMotion Vlog of Gábor Wéber
Burger King – Home made skinned potato launch campaign
How do you introduce a „home made” food with a digital campaign for a fast food brand? By getting the support of a granny.
Provident Content Marketing Strategy
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BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.