Dentsu Unveils Key 2025 Media Trends: The Algorithmic Era Drives Transformation
The Year of Impact: How AI and Algorithms Will Shape the Future of Media
Today, dentsu released its highly anticipated 2025 Media Trends report, titled The Year of Impact. This edition, crafted by specialists across Carat, dentsu X, and iProspect, explores the profound changes d...
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Dentsu Named a Leader in Media Management Services by Ind...
Report finds “Dentsu places media and marketing innovation at the center of its clients’ audience and brand activations," with holding company receiving highest score in Strategy category among eva...
Dentsu EMEA Unveils Key Insights on the Wellbeing Economy...
Dentsu EMEA has officially launched its latest Consumer Navigator reports, providing a comprehensive view of the Wellbeing Economy and shifting consumer behaviors across key European markets. This ...
Dentsu and GWI Unveil “2024: State of Gaming Report”
Why gaming is no longer just a side quest for brands
Key insights include:
2.4B people worldwide use a device to play games, with 654M across 53 markets having purchased video game content in t...
Dentsu Launches “House of Creators” to Inspire Excitement...
Dentsu Group Inc. today announced it is launching “House of Creators” to support next generation creators who make and share content on online social platforms around the world. The first phase of ...
Dentsu Creative 2024 CMO Report: OUT NOW
Dentsu’s global creative network, Dentsu Creative has today released its annual global survey of 950 chief marketing officers, this year revealing a new era of empowerment worldwide, spurred by an ...
Dentsu’s Merkury Scales Cookieless, Predictive Audiences ...
Today dentsu announced a global integration of Quantcast with Merkury, its unrivaled global data, identity, and insights platform. The partnership brings together the power of Merkury with the scal...