To navigate a storm, you need a compass.

That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy. 

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Finance DNA – The Future of Finance and Payments – Global Edition

In the last few years, we've faced global political uncertainty, we've dealt with the disruption of a pandemic, and we are now coping with a spiraling cost of living crisis. 

In this new global report, dentsu explores ten key trends that will shape the next ten years in terms of consumer behavior and brand response in the Finance and Payments sector.

Exploring both the short- and long-term implications of ten key trends, Finance DNA, provides a framework for brands to respond effectively to evolving consumer demands, attitudes and behaviors for the next decade.

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