0
centralized communications system
0
transactional messages per month
Challenge
During omnichannel journeys Telekom customers receive numerous automated messages and notifications to guide them through the process.
Dentsu Creative’s experience design team joined forces with Telekom’s internal product squad and design chapter to find a way to guarantee personalized, helpful, coherent and targeted messaging throughout the entire journey in the pursuit of greater customer satisfaction and increased operational efficiency.
The challenge was increased by the numerous specialised backend systems and the mixture of channels involved.
Solution
We came up with a simple idea: “What if we build a centralized communications system that handles all transactional messaging towards our customers that our backend systems can use as a standalone service?”
Besides the obvious advantages of saving on both development and maintenance resources by avoiding the duplication of notification capability in each individual system, there is an important customer experience (CX) benefit as well.
Such a system would provide an end-to-end view of customer journeys along with the exact messaging used at each touchpoint. This tool could enable a move away from siloed communication to a coherent cross-channel customer experience.
Results
As part of a phased rollout, select journeys were transitioned to the new application and as of late 2020 the system already handles 1m+ transactional messages per month.
Customers now receive relevant, personalized, and consistent messaging throughout their full journey.
Using the new application Telekom CX professionals gained an unprecedented overview and level of control on customer messaging, and - in a broader sense - about user journeys. The browser-based drag and drop journey builder is easy to work with, while built-in templates ensure an efficient workflow.
As an additional benefit, the application’s analytics module helps to evaluate company performance at specific messaging touchpoints and identify opportunities for improvement.
Dentsu Creative and Telekom experts worked together in an agile team to design and implement this central notification service. The cross-functional team approach combined with Dentsu Creative’s involvement from the earliest conceptual phase, allowed for the delivery of user experience design and user interface artwork in a very short timeframe.
Despite the ambitious timing, quality control targets set by the agile team at the outset guaranteed that only outstanding user experience was acceptable even if it meant more design exploration – something often compromised when it comes to developing internal software tools at large corporations. Through the use of interactive prototypes we enabled the squad to rapidly iterate on design solutions, perform effective follow-up user-testing sessions and synchronise learnings amongst the team.
Dogs Are Forever
Hungarian icons and their dogs remind people of the lasting joy of adopting
Boosting efficiency using Design Sprint
Planorama
Global digital consolidation and relaunch
MTU/Rolls-Royce Power Systems
Increasing engagement with digital banking
Erste Bank
Strategic design for digital customer care
Transforming digital customer interactions by designing a new customer portal for a major public utilities provider
Unified Customer Messaging
Telekom
Merkle: Magpie a 100% AI-Driven Multi-Channel Marketing C...
Vigyél Haza Foundation - 1% Campaign
Golden Effie award in category „Social Purpose Campaigns”
BelVita bus stop branding for Mondelez
Unique OOH solution to demonstrate product benefit
IKEA - Interactive citylight
A uniqe solution to demonstrate IKEA’s environmentally friendly products
Granny Erzsi’s „bejgli” chatbot for Vénusz
„The best digital tool in 2018 in Hungary” (DMBP)
D&G Light Blue OOH campaign
In today’s rushing world OOH cannot catch everyone’s attention. Hence we go for that attention on mobile platform, too.
OMV - Infotainment videos
MaxxMotion Vlog of Gábor Wéber
Burger King – Home made skinned potato launch campaign
How do you introduce a „home made” food with a digital campaign for a fast food brand? By getting the support of a granny.
Provident Content Marketing Strategy
How to boost organic traffic to a financial services website with content marketing tools?
Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
iProspect: Eurostar
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.