years of intensive work
modular building blocks
regional site versions
MTU is a truly global company, serving numerous technologically advanced industries, with active customers in every major geographical and economic market. With such scale comes great complexity. Each industry and customer segment have their own specific needs, while each market has different characteristics, such as geographical, technological or regulatory. In such context, creating consistency of design and customer experience is a significant challenge. Dentsu Creative was tasked with designing a product-focused digital destination which on the one hand provided business units the flexibility to meet their specific customer’s needs, but on the other hand, ensured that customers in all industries and markets have a consistent brand-strengthening experience.
Through interviews of global sales teams, internal departments, industry experts, and analysis of competitor solutions, it was possible to accumulate a wealth of domain expertise. Combined with a continuous and willing participation of internal stakeholders, Dentsu Creative was able to successfully organise and structure all content to simultaneously offer business unit autonomy, product coherence and overall synergy. The project was built on the Adobe Experience Manager enterprise-grade CMS, which provides great flexibility for multilanguage and region-based localisation of MTU’s product offerings, not to mention new cross-link possibilities between business units which were previously stand-alone entities. Dentsu Creative also developed a design system based on atomic design principles which would become the foundation of the rebranding for launch as well as the modular building blocks to ensure design consistency and extendibility going forward.
After 2 years of intensive work, the project launched in December 2019 in MVP form, featuring 40+ modular building blocks, 2 languages and 9 regional site versions.
Dentsu Creative delivered a well organised, clear and robust structure around which MTU can further grow their current product lines and business offerings in all markets, all while maintaining a consistent design language and strong brand position. Furthermore the established design system and state-of-the-art CMS provide the flexibility to deal with all current requirements plus the extensibility to cater for future possibilities. MTU can now attract new customers more effectively, accurately track their interactions, discover their pain points and ultimately meet their needs, irrespective of where they are in the world.
Boosting efficiency using Design Sprint
Global digital consolidation and relaunch
MTU/Rolls-Royce Power Systems
Increasing engagement with digital banking
Strategic design for digital customer care
Transforming digital customer interactions by designing a new customer portal for a major public utilities provider
Unified Customer Messaging
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Vigyél Haza Foundation - 1% Campaign
Golden Effie award in category „Social Purpose Campaigns”
BelVita bus stop branding for Mondelez
Unique OOH solution to demonstrate product benefit
IKEA - Interactive citylight
A uniqe solution to demonstrate IKEA’s environmentally friendly products
Granny Erzsi’s „bejgli” chatbot for Vénusz
„The best digital tool in 2018 in Hungary” (DMBP)
D&G Light Blue OOH campaign
In today’s rushing world OOH cannot catch everyone’s attention. Hence we go for that attention on mobile platform, too.
OMV - Infotainment videos
MaxxMotion Vlog of Gábor Wéber
Burger King – Home made skinned potato launch campaign
How do you introduce a „home made” food with a digital campaign for a fast food brand? By getting the support of a granny.
Provident Content Marketing Strategy
How to boost organic traffic to a financial services website with content marketing tools?
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.