Hunger Downtime For Dogs

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Thanks to our partnerships

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Number of video viewers

Challenge

The Vigyél Haza Foundation cares for homeless dogs. Last year, only 2,033 people donated 1% of their tax to them, while other dog charities reached 5,000–6,000 donors.

Solution

Many people put off donating their 1% tax. Our film shows that while you’re waiting for your food delivery, you actually have time to do it.

Result

With zero creative or media budget, the campaign was highly effective — reaching 110,000 Foodora users during the key period (May 7–20, 2025).

From Waiting to Helping

People often delay donating their 1% tax, so we looked for a moment when they truly have time. On Foodora, users check the app 3.4 times on average while waiting for their order — the perfect opportunity to take action. Our film’s hungry characters wait for their pizza just like shelter dogs wait for a new home. That wait becomes a chance to help, guided by a quick tutorial at the end.

"While exploring everyday idle moments, we found a familiar one: waiting for food delivery. Our campaign turns this annoying wait into a meaningful act – donating 1% of your tax."

Zsófia Erdei, Creative Director