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media partner
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Almost 0 HUF spent
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social media impression
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total reach including TV, outdoor, PR, online and radio channels
Challenge
During the pandemic, there was a huge dog adoption boom, but in 2022, the number of abandoned pets significantly increased in Hungary.
Solution
The Hungarian word for adoption is 'örökbefogad,' which translates to 'adopt forever.' To remind people of its meaning, we've recalled the most iconic dog owners in Hungarian history.
Impact
Our campaign highlights the joy of having a dog and its lasting impact. It has greatly increased adoption interest at Take Me Home Foundation, all without spending a dime.
Our partners
Our campaign has gained immense support from various partners who share our commitment to this worthy cause. A heartfelt thank you goes out to all our supporters for their generous cooperation.
“After visiting museums, libraries, and bookshops, we discovered the stories that brought our creative concept to life. We’ve created a campaign that showcases the joy of having a dog throughout 100+ years of history.”Tímea Maróti, Senior Copywriter
Hunger Downtime for Dogs
Turn waiting into giving. Donate 1% of your tax and help those who are truly waiting.
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Hungarian icons and their dogs remind people of the lasting joy of adopting
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