We partner with brands to achieve meaningful progress as a force for growth and good.
of the world’s top 100 advertisers
passionate people (dentsu group)
We create world-class solutions and services that unlock new opportunities for growth and business transformation across the entire customer journey
Our global team of world-class agency brands delivers for you at every stage of your customer journey:
We deliver Idea-Led Experiences, designed for the digital age, delivered at global scale.
Decoding Data Dynamics: Digital Society Index 2020
Consumer attitudes to personal data can be hard to decode. But understanding them is key to delivering more relevant, engaging consumer experiences. Our third annual survey of 32,000 people across 22 markets reveals a number of key dynamics, many of which are paradoxical.Download Report
We design, create and optimise media experiences that connect people to brands
Carat Trends 2020 - The Year of All-Conquering Ecosystems
Carat's 2020 vision for consumer, media and technology trends is centred in the belief that the marketplace is increasingly converging around the global tech-giant ecosystems.Download Report
We develop data-driven strategies for bespoke experiences that your customers love
Global Ad Spend Forecasts January 2022
dentsu ad spend forecasts show global growth of 9.2% in 2022, with the advertising market reaching US$745.0 billion, exceeding the 2019 pre-pandemic spend levels by US$117.2 billion.
2022 builds on a stronger than expected recovery in 2021 when global ad spend exceeded 2019 levels by 8.7% and increased year-on-year by 17.0% - the highest recorded market growth by dentsu, and significantly higher than the growth in global GDP.
Digital spend is forecast to account for a 55.5% share of global spend in 2022 and is predicted to increase to 59.4% share in 2024. Key areas of growth are Connected TV, Video, Programmatic and E-commerce.Download Report