0
increase in passengers
0
increase in bookings
0
increase in visitor night stays
Challenge
Over the past 5 years Brisbane has been quietly maturing into a world-class metropolis, yet it is often overlooked by Sydneysiders and Melburnians on the hunt for a short winter getaway.
Solution
To help combat misconceptions, Tourism and Events Queensland engaged Haystac to harness the rise of Virtual Reality and develop a content-led campaign for interstate travellers to experience Brisbane in surprising and unexpected ways.
Results
Supported by a Virgin Australia partnership, the results were nothing but blue skies and sunshine;
- There was a 115% increase in passengers and 110% increase in bookings.
- With a 41% increase in visitor night stays, looks like the Southerners are heading north!
The campaign won the PRIA Golden Target Award, 2016.
ACARA (Australian Curriculum Assessment and Reporting Aut...
Securing the future by digitising the Australian curriculum.
Asahi Beverages
ANZ’s largest drinks company partners with Merkle to develop a Salesforce solution to unify customer experience and support future growth.
Canon Production Printing
Merkle partners with Canon Production Printing Australia Pty Ltd to build a future-proofed technology stack using Salesforce.
Canon Production Printing Australia creates innovative techno...
Mighty Craft
Merkle partners with Mighty Craft to build a unique Salesforce-driven B2B2C solution that simplifies and improves the B2B customer experience and enables their portfolio of brands to grow their ...