This week on #InsideMarketing, we're joined by ad contrarian Bob Hoffman to investigate whether there's a lack of diversity in creative, just what's going on with surveillance advertising and why advertising people are just like golfers...

The industry needs more mavericks like Bob Hoffman, who talks brand fame and digital surveillance with dentsu’s Dave Winterlich.

To read the related article click here

Inside Marketing is a Podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

All episodes of Inside Marketing are available on Soundcloud, Spotify, Apple, and Google