How embracing diversity can spice up your marketing strategy

Progressive and inclusive advertising campaigns will appeal to a wider audience, research shows. This week Jerry Daykin, senior media director at GSK, joins us for a discussion around diversity and why it matters for all brands today.

Find the article on The Irish Times here

Inside Marketing is a Podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.