Ray Sheerin, the founder of Chemistry and now an independent director and brand and marketing consultant talks to us about the importance of creativity in media.

"Resist conformity and fight against the gravitational pull towards the norm to create work with a genuine edge"

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Inside Marketing is a Podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

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