Covid comms missing their mark with the young

Reaching young people with your message is one thing. Engaging, inspiring and energising them to be a part of this fight against Covid-19 is something completely different. Olwen Inglis, Client Leadership Team at Dentsu Aegis and Claire Hyland from Thinkhouse PR's YouthLab discuss youth marketing's effectiveness in the current climate.

Find the article on The Irish Times here

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