Dentsu and Salesforce collaborated to cover common obstacles consumer goods brands face when transitioning to DTC, show how to develop a consumer-centric DTC maturity model to shift from a transactional value approach to relational value.
Dentsu and Salesforce collaborated to cover common obstacles consumer goods brands face when transitioning to DTC, show how to develop a consumer-centric DTC maturity model to shift from a transactional value approach to relational value.