What can marketing learn from Spotify? Author Will Page, former Chief Economist at Spotify, joins us to discuss his book Tarzan Economics. We touch on digital disruption while also looking at learnings from the music industry to ask how businesses are prepared to face their own ‘Napster moment’. 

Article available here

Inside Marketing is a Podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

All episodes of Inside Marketing are available on Soundcloud, Spotify, Apple, and Google